WATERSHED MOMENT FOR SOCIALBRO ON JOURNEY TO BECOMING ‘GO-TO’ PLATFORM TO EXTRACT BRAND VALUE AND REVENUES FROM TWITTER
SocialBro, a leading Twitter analytics, marketing and management platform for business, has been chosen to join the Twitter Certified Program, which recognises products that help make brands more successful on Twitter.
SocialBro, which has over 240,000 users including Visa, Toyota and Sefutbol, the Spanish National Football team, joins a select cohort of elite companies such as Hootsuite, Adobe and Nielsen, and is one of the first platforms from outside the US to get the Twitter ‘seal of approval’. To date, only 32 products have been accepted into the prestigious Program and the announcement underlines both the critical importance of data to businesses and SocialBro’s status as a trusted, value add platform.
Smart and disruptive, SocialBro’s suite of analytics and management tools is a game changer in the hands of the new breed of digital marketer. By providing actionable statistics and accurate reporting of social media, SocialBro enables organisations to monetize their Twitter campaigns, increase customer retention and reduce acquisition costs.
From Best Time To Tweet to Follower Retention reporting, these tools show marketers how campaigns are performing and provide insights to help them get better results. SocialBro also offers tools to automate some basic Twitter actions, email integration to breathe new life into email marketing, and filtering functionality to make it easier to target and engage with an organisation’s most valuable followers.
According to research group TCS, the average large consumer company spends $19 million on social media each year and this figure is expected to increase to $24 million by 2015*. This, says Javier Burón, SocialBro’s CEO and co-founder, means it is critical that organisations have a robust understanding of their return on social media investment.
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“We believe Twitter will become the glue of communication in the future, as email has been in the past,” says Burón. “Twitter budgets are rising and boards are expecting to see real results. Marketers are now much more focused on achieving business objectives such as lead generation through their Twitter activity and they need to be able to report back with hard data. SocialBro’s analytics and management tools make this possible and we are delighted that our platform has been recognised by the Twitter Certified Program.”
Launched in Spain in April 2011 and headquartered in London, SocialBro was a participant in the Seedcamp program. SocialBro secured its Series A VC funding round in 2013, which was led by Scottish Equity Partners, one of the leading technology investors in Europe. This funding has enabled the business to ramp up delivery of its product roadmap and firmly establish itself as the ‘go to’ for organisations wanting to extract brand value and revenues from Twitter.
*TCS – ‘Mastering Digital Feedback: How the best consumer companies use social media’ – http://sites.tcs.com/social-business-study/social-media-spending-staff/