Published by IMARC Services Private Limited
Posted on September 23, 2021
4 min readLast updated: February 2, 2026
The global smart TV market, valued at $202.1 billion in 2020, is expected to grow moderately by 2026, driven by urbanization, internet access, and tech advancements.
According to the latest report by IMARC Group, titled “Smart TV Market Share: Global Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026,” the global smart TV market reached a value of US$ 202.1 Billion in 2020. Looking forward, IMARC Group expects the global smart TV market to exhibit moderate growth during 2021-2026.
Smart televisions (TVs), also referred to as connected TVs, are televisions integrated with internet connectivity. It provides a wide range of features, including on-demand content from different applications, the capability of connecting with other wireless devices, access to streaming services, etc. Smart TVs can also receive satellite, cable, or over the air (OTA) transmission passively. They have extra hardware and connection types and a TV operating system with a graphical user interface (GUI).
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Smart TV Market Trends:
Owing to increasing levels of urbanization, the easy availability of high-speed internet, and inflating income levels, there is an increase in consumer spending on online video streaming channels, such as Netflix, Hulu, Vimeo, etc. This, in turn, is driving the smart TV market. Furthermore, smart TVs can wirelessly connect to input devices, such as smartphones, keyboards, tablets, etc., thereby improving usability and enabling internet browsing, text entry, navigation, etc. Apart from this, the increasing technological advancements and the adoption of 4K resolution TV sets are also anticipated to fuel the market growth in the upcoming years.
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Key Market Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Breakup by Resolution Type:
Breakup by Screen Size:
Breakup by Screen Type:
Breakup by Technology:
Breakup by Platform:
Breakup by Distribution Channel:
Breakup by Application:
Breakup by Region:
Key highlights of the Report:
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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The article discusses the growth, trends, and key players in the global smart TV market from 2021 to 2026.
Urbanization, high-speed internet availability, and technological advancements like 4K resolution are key drivers.
Key players include LG Electronics, Samsung Electronics, and Sony Corporation.
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