Conference setting depicting financial discussions on UK consumer attitudes - Global Banking & Finance Review
A conference scene illustrating discussions on the UK GDP announcement and consumer investment trends. The image highlights the cautious attitudes of savers despite positive economic signals, emphasizing the need for a shift in investment strategies.
Top Stories

SAVERS STILL CAUTIOUS DESPITE ENCOURAGING GDP FIGURES

Published by Gbaf News

Posted on July 26, 2014

2 min read

· Last updated: December 7, 2018

Add as preferred source on Google

UK GDP Growth and Consumer Confidence

Ahead of tomorrow’s GDP announcement by the Office for National Statistics (ONS), which is expected to show continued growth in the economy, a consumer attitudes survey from financial services firm True Potential LLP has revealed that nine in ten Britons remain cautious with their investments.

Consumer confidence in the UK has also risen steadily since the turn of the year, with the latest figures reporting a 13 point increase since January 2014.

True Potential Survey Reveals Ongoing Caution

However, this consumer confidence is not reflected in True Potential’s consumer attitudes survey of over 2,000 people. Britain is still a nation of cautious savers, with research showing that 71 per cent of people describe their approach to saving as cautious, balanced or defensive. When asked about their investments for the rest of the year 60 per cent said they will take a cautious approach despite the upturn in the economy, with just 11 per cent planning to take more risks.

Young Adults Adopt More Aggressive Investment Strategies

Younger people are less cautious with their investments, with 17 per cent of 18-34 year olds planning to take a more aggressive approach.

Daniel Harrison, senior partner at True Potential LLP commented: “The economy is showing real signs of improvement but despite this, our research shows, savers remain cautious with their investments.

Challenges Facing UK Savers Today

“The UK is facing a savings crisis, with not enough people saving or people investing their money in accounts that do not beat inflation. Many cash ISAs offer poor interest rates to savers but, our research shows that, 63 per cent of people still plan to invest in cash ISAs alone this year. There needs to be a shift in attitude in Britain towards a culture of saving, in a way that adds value.

Opportunities for Diversifying Investments

“The GDP announcement is really positive news for the economy and now is the time for investors to consider alternative ways to saving in cash alone when looking to invest their money. Currently people are cautious with their investments because they have lost trust with the financial sector.

The full findings of the consumer attitudes survey are detailed in the “Tackling the Savings Gap” whitepaper found athttp://www.tpllp.com/wp-content/uploads/2014/06/tackling-savings-gap-q2-2014.pdf

Key Takeaways

  • Despite positive GDP outlook, 90% of Britons remain cautious about investments.
  • Consumer confidence rose 13 points since January 2014, but saving behavior remains defensive.
  • 71% describe their saving style as cautious, balanced, or defensive; only 11% plan to take more investment risks.
  • 18–34-year-olds are more willing to adopt aggressive investment approaches (17%).
  • 63% still plan to invest in cash ISAs alone despite low returns and inflation concerns.

References

Frequently Asked Questions

Why are Britons still cautious despite GDP growth?
Although GDP growth and consumer confidence have improved, savers remain defensive due to low returns on cash ISAs, distrust in financial sector and risk aversion.
What proportion of people describe their saving approach as cautious?
According to the survey, 71% describe their approach to saving as cautious, balanced or defensive.
How many plan to take more risk in investments this year?
Just 11% plan to take more risks, while 60% intend to remain cautious.
Are younger people more willing to invest aggressively?
Yes, 17% of 18‑34 year‑olds plan to take a more aggressive investment approach, higher than average.
Why do people still favor cash ISAs?
Despite poor interest rates and inflation concerns, 63% still intend to invest in cash ISAs alone—likely due to familiarity and perceived safety.

Tags

Related Articles

More from Top Stories

Explore more articles in the Top Stories category