Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

SAS named a leader in inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

SAS named a leader in inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

SAS is named a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs1. This is an inaugural report from the analyst firm with SAS positioned highest on the ‘ability to execute’ axis.

“Technology has completely changed the way we interact with our customers, but it has also given us the opportunity to create a seamless experience across all the brand touch points, from mobile applications to physical stores,” said Tiffany Carpenter, Head of Customer Intelligence at SAS UK & Ireland.

“Leveraging analytics will allow marketers across the globe to enhance the customer experience by predicting possible purchases and interests, which allows for a truly personalised omnichannel experience. SAS® Customer Intelligence paves the way for marketers to make the most of their customer data to produce actionable insights and achieve the optimum customer experience.”

Powered by advanced analytics, SAS Customer Intelligence 360 allows marketers to optimise every phase of the customer journey. The marketing hub enables users to plan, analyse, manage and track with a single 360-degree view of the customer. SAS Customer Intelligence 360 offers marketers the ability to:

  • Track and understand customer behaviour across digital and non-digital interactions
  • Create and determine the ideal messages and channels that encourage a customer to act
  • Test and learn to continuously improve customer journeys
  • Recommend and personalise customer experiences that deliver the right message to the right people at the right time.
  • Apply Artificial Intelligence to help determine the next best marketing action.

Learn more about delivering a seamless customer experience with SAS Customer Intelligence.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1Gartner, “Magic Quadrant for Multichannel Marketing Hubs,” Adam Sarner, Andrew Frank, et al., 24 April 2018.

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post