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Revolutionary software to steer financial planners through new regulations

Mark Harman

Fintech start-up i4C to reveal cutting-edge cashflow modelling solution for financial planners across the UK 

Fintech start-up i4C will officially launch its exciting new offering to wealth managers and financial planners across the UK in June.

i4C is a SaaS that provides financial planners with a sophisticated but easy to use web-based product, enabling the creation of simple or complex cashflow plans to provide clear and compliant guidance to clients.

The application responds to the increasing need for financial planners to provide more consistent, transparent and streamlined advice processes with increased regulation through MiFID2 and the adoption of robo-advice by clients. i4C empowers financial planners to help clients make more informed life changing financial decisions with clarity and confidence.

i4C is a sophisticated cashflow modelling system, which is intuitive and easy to use, while also being simple to understand and engaging for clients. Used as an interactive tool, adjustments to a client’s future objectives are able to be made in real-time, ensuring a more productive and valuable meeting.

Mark Harman, CEO at i4C said:

“The demand for a universal application, which can be used for all clients, has been borne out of the evolving regulatory environment financial planners will have to operate in.

“It’s never been more important for financial planners to demonstrate the impact of their advice. i4C provides the opportunity for financial planners to redefine, build and develop long-term meaningful relationships to help meet their clients’ objectives.”

 In comparison, other offerings available on the market are either too simplistic, with limited capabilities, or are too complex and complicated to use. i4C is the only application on the market which is flexible, comprehensive but also easy to use, effective for all client scenarios – no matter how complex or simple. Crucially, it possesses the sophistication required to ensure robust cashflow modelling.

In a report released earlier this month, leading financial expert Rory Percival identified a growing need for financial planners to better demonstrate the value of their advice to clients through cashflow-modelling. The Financial Conduct Authority has also emphasised the need for greater transparency when providing advice to clients through the use of cashflow modelling solutions.

Founded in 2016, i4C was initially developed for internal use by a firm of financial planners based in Bath, Epoch Wealth Management, as they found other software on the market to be unwieldy, inflexible or too simplistic. It was this realisation that drove them to create a software that better meets financial planners’ needs, enabling them to demonstrate the true value of their advice.

With many influential entrepreneurs excited at what the company has to offer for the financial market, i4C has received a solid foundation of £2m in investment to date.

Currently operating under the radar, i4C is preparing for its official launch in June at this year’s Intelliflo Change the Game Conferences in Manchester and London, where financial planners across the UK will join to discuss the latest industry trends. The event will also coincide with the introduction of i4C’s new brand and website.

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