Digital agency Brandmovers devises targeted online strategy for niche independent distributor as part of digital overhaul.

Peccadillo Pictures, the prominent UK distributor of art house, gay and lesbian and world cinema titles, today launched a new Facebook tab dedicated to forthcoming release Stranger By The Lake. The tab has been developed by global digital agency Brandmovers as part of an ongoing strategic and development commission and continues Peccadillo’s tactic of promoting theatrical releases through the brand page rather than microsites or movie specific Facebook pages.

Peccadillo Pictures director Kahloon Loke says “Our releases are very niche, so there is greater value in building a strong Peccadillo Facebook audience rather than promoting several individual film pages whose value diminishes once a title moves into our back catalogue.”

The Facebook tab includes details about the movie, gallery, trailer, reviews, cinema listings and video on demand links as well as an area for fans to share their thoughts.

Brandmovers Managing Director, Europe John Lyons says “Peccadillo have a great understanding of their market, and during the several years we have devised and run campaigns for them, we have always admired how they engage with their audiences on social media. This strategy allows them to play to their strengths, and engage fully with those they most need to, and is a model we are working together to incorporate into a fully integrated digital platform.”

Lyons also confirmed today that Peccadillo Pictures have also commissioned Brandmovers to plan and develop a responsive web platform to combine their current digital platforms for launch in Spring 2014. The new platform, designed to ensure easier management for the owner, will include a tool for Peccadillo to customise and deploy Facebook tabs through a single content management area.