With the news of their expansion recently hitting regional headlines, leading brand agency Champions (UK) plc have successfully pitched to and secured not one, but two new high-profile clients in October alone!

Champions Logo + Strap Master
Champions Logo + Strap Master

The first came at the beginning of the month and saw Champions’ PR team flying high, adding the Royal Air Forces Association (RAF Association) to their clientele.

The RAF Association supports both former and current RAF personnel and their families in all aspects of their life from providing financial assistance through to arranging much-needed breaks to various locations around the UK. With so much crucial work carried out by the Association, they needed a PR agency that could help them raise their profile.

Gaining their clients press coverage in some of the UK’s top regional and national press, the Champions team are well versed in what it takes to raise a brand or organisation’s profile. Positioned as the RAF Association’s exclusive press office, Champions will help shout about the fantastic work the charity do, by securing features in relevant, associated press.

The second new business win for the brand agency came in the form of beauty brand, Semilac who are a gel nail polish company selling over 170 colours and accompanying nail accessories. Available for both commercial and professional salon use, Semilac already holds a great presence in the UK’s beauty market but needed an agency on board to maintain and further their reach.


Making use of the agency’s 10 core areas – which include creative, digital, marketing, PR, media, events, publishing, advertising, celebrity and web – Semilac have hand-picked the services that they need and will now benefit from Champions’ expertise in creative, marketing, PR, web, social and SEO which when combined is a powerful force and will further heighten the brand’s market presence.

With the creative industry more competitive than ever before, Champions always look for ways to expand on their current network of core clients and form new, long-standing partnerships.

The addition of Semilac and the RAF Association in October alone is just a small glimpse of the company’s growth plans. As well as adding to their portfolio of clients, over the next 12 to 18 months Champions also aims to increase its staff from 80 to 100. This growth will see them on track to reach the £50 million turnover mark by 2022!

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