British blockchain middleware platform, Omnitude, has joined forces with ImageNPay, an eWallet and mobile payments App that personalises payment and ecommerce experiences for consumers.

Omnitude makes it easier and faster for companies to exploit the benefits of blockchain technology and build it into the complex array of systems they use to serve their customers.

Acting as a middleware layer between legacy and contemporary systems, the Omnitude technology platform helps businesses to innovate by adding additional layers of trust, security and efficiency into their applications with blockchain.

ImageNPay’s proposition is to provide the world with the best buying experience, seamlessly connecting marketing, payments and loyalty. Consumers can personalise their mobile payment experience based on their passions and preferences. For example, it puts them in control of their Payment Linked Loyalty (PLL) programmes and enables customers to purchase products from eCommerce sites with one-click as part of its end-to-end payments solution.

Under the partnership, the Omnitude ID product suite will be integrated with all three of ImageNPay’s propositions. All services will be underpinned by Omnitude’s blockchain middleware platform. As such, Omnitude will join a host of financial services, merchant and content providers that have already adopted ImageNPay’s solution to drive customer engagement across the payment ecosystem. The agreement marks an important milestone for both organisations as they continue to disrupt and enhance the global payments, loyalty and marketing marketplace.

Michael Donald, President and Founder of ImageNPay said, “Partnering with Omnitude is enabling us to integrate blockchain into our solution and help our progressive clients engage consumers with the new levels of control and personalisation they now expect. We are already using blockchain to authenticate loyalty points, define ownership and register the owner on the blockchain. We see blockchain already transforming sectors of the payment industry and the Omnitude platform provides a host of other unique benefits that we are looking to announce over the coming months.”

Chris Painter, CEO and Founder of Omnitude said, “Blockchain technology and its associated benefits can no longer be ignored as key drivers of business technology strategies. As a middleware technology layer, Omnitude’s potential use-cases are vast and we look forward to working with ImageNPay and their clients to realise the capabilities of Omnitude’s broad based blockchain ecosystem.”