Connect with us

Top Stories

Omnitude announces three-year global partnership with ImageNPay to develop innovative new payment experiences using blockchain

Published

on

Omnitude announces three-year global partnership with ImageNPay to develop innovative new payment experiences using blockchain

British blockchain middleware platform, Omnitude, has joined forces with ImageNPay, an eWallet and mobile payments App that personalises payment and ecommerce experiences for consumers.

Omnitude makes it easier and faster for companies to exploit the benefits of blockchain technology and build it into the complex array of systems they use to serve their customers.

Acting as a middleware layer between legacy and contemporary systems, the Omnitude technology platform helps businesses to innovate by adding additional layers of trust, security and efficiency into their applications with blockchain.

ImageNPay’s proposition is to provide the world with the best buying experience, seamlessly connecting marketing, payments and loyalty. Consumers can personalise their mobile payment experience based on their passions and preferences. For example, it puts them in control of their Payment Linked Loyalty (PLL) programmes and enables customers to purchase products from eCommerce sites with one-click as part of its end-to-end payments solution.

Under the partnership, the Omnitude ID product suite will be integrated with all three of ImageNPay’s propositions. All services will be underpinned by Omnitude’s blockchain middleware platform. As such, Omnitude will join a host of financial services, merchant and content providers that have already adopted ImageNPay’s solution to drive customer engagement across the payment ecosystem. The agreement marks an important milestone for both organisations as they continue to disrupt and enhance the global payments, loyalty and marketing marketplace.

Michael Donald, President and Founder of ImageNPay said, “Partnering with Omnitude is enabling us to integrate blockchain into our solution and help our progressive clients engage consumers with the new levels of control and personalisation they now expect. We are already using blockchain to authenticate loyalty points, define ownership and register the owner on the blockchain. We see blockchain already transforming sectors of the payment industry and the Omnitude platform provides a host of other unique benefits that we are looking to announce over the coming months.”

Chris Painter, CEO and Founder of Omnitude said, “Blockchain technology and its associated benefits can no longer be ignored as key drivers of business technology strategies. As a middleware technology layer, Omnitude’s potential use-cases are vast and we look forward to working with ImageNPay and their clients to realise the capabilities of Omnitude’s broad based blockchain ecosystem.”

Editorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.

Call For Entries

Global Banking and Finance Review Awards Nominations 2021
2021 Awards now open. Click Here to Nominate

Newsletters with Secrets & Analysis. Subscribe Now

Newsletters with Secrets & Analysis. Subscribe Now

Newsletters with Secrets & Analysis. Subscribe Now