Only 8% of email opened on Android
More than half of all email (54%) in the UK is opened on an Apple device, according to new data from SendGrid, the leading email delivery platformfor email that matters.
However, only 8% is opened on an Android. In fact, email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively.
Nokia also lost market share showing a drop of 68% in the number of emails opened on their phones compared to the same period in 2014.
Blackberry however showed a steady increase of 20% year-on-year perhaps due to the security offered by its email platform after the renewed interest in privacy.
SendGrid analysed millions of emails opened in a 10-day period at the start of 2015 and compared it to the same period in 2014.
France, Germany and Spain all favour Apple devices when opening emails. 47% of emails in France are opened on an Apple device, 46% in Germany and 47% in Spain. Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails. Yet Apple products remain the most used in Italy overall with 50% of emails opened on an Apple device, including a 15% increase in the use of iPad.
The use of Blackberry has dropped in France and Germany by 38% and 48% respectively. Germany in particular has seen a decrease in all mobile devices with the only exception being the iPhone, which marked no change.
Aaron Beach, Senior Data Scientist of SendGrid, commented:
“The variety of devices people use for email tells us a lot about how different platforms are performing across the UK. While people might own a number of devices it seems that Apple is still the firm favourite, as their recent results show. Android was the surprise this year showing a marked drop on 2014, perhaps reflecting the problems of handset makers such as Samsung.”
Increase/decrease in email open rates year-on-year/by country:
|Country||By device||By operating system|
|UK||Blackberry: 20%||Chrome OS: 91%|
|UK||iPad: 18%||Linux: 15%|
|UK||iPhone: 5%||Mac: 8%|
|UK||Android: -30%||Windows: -4%|
|France||Blackberry: -38%||Chrome OS: 24%|
|France||iPad: 15%||Linux: -27%|
|France||iPhone: 14%||Mac: 7%|
|France||Android: -18%||Windows: -7%|
|Germany||Blackberry: -48%||Linux: 178%|
|Germany||iPad: -4%||Mac: 7%|
|Germany||iPhone: no change||Windows: -1%|
|Italy||iPad: 15%||Linux: -86%|
|Italy||iPhone: -44%||Mac: 59%|
|Italy||Android: -26%||Windows: -5%|
|Spain||iPad: -7%||Linux: 8%|
|Spain||iPhone: 8%||Mac: 28%|
|Spain||Android: -16%||Windows: -6%|