MORE THAN HALF OF ALL EMAIL IN UK OPENED ON AN APPLE DEVICE

Only 8% of email opened on Android 

More than half of all email (54%) in the UK is opened on an Apple device, according to new data from SendGrid, the leading email delivery platformfor email that matters.

However, only 8% is opened on an Android. In fact, email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively.

SendGrid Logo 2 2013Nokia also lost market share showing a drop of 68% in the number of emails opened on their phones compared to the same period in 2014.

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Blackberry however showed a steady increase of 20% year-on-year perhaps due to the security offered by its email platform after the renewed interest in privacy.

SendGrid analysed millions of emails opened in a 10-day period at the start of 2015 and compared it to the same period in 2014.

France, Germany and Spain all favour Apple devices when opening emails. 47% of emails in France are opened on an Apple device, 46% in Germany and 47% in Spain. Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails. Yet Apple products remain the most used in Italy overall with 50% of emails opened on an Apple device, including a 15% increase in the use of iPad.

The use of Blackberry has dropped in France and Germany by 38% and 48% respectively. Germany in particular has seen a decrease in all mobile devices with the only exception being the iPhone, which marked no change.

Aaron Beach, Senior Data Scientist of SendGrid, commented:

Aaron Beach
Aaron Beach

“The variety of devices people use for email tells us a lot about how different platforms are performing across the UK. While people might own a number of devices it seems that Apple is still the firm favourite, as their recent results show. Android was the surprise this year showing a marked drop on 2014, perhaps reflecting the problems of handset makers such as Samsung.”

Increase/decrease in email open rates year-on-year/by country:

CountryBy deviceBy operating system
UKBlackberry:       20%Chrome OS:       91%
UKiPad:                  18%Linux:                  15%
UKiPhone:               5%Mac:                     8%
UKAndroid:           -30%Windows:           -4%
UKNokia:               -68%
FranceBlackberry:         -38%Chrome OS:        24%
FranceiPad:                      15%Linux:                  -27%
FranceiPhone:              14%Mac:                      7%
FranceAndroid:           -18%Windows:           -7%
GermanyBlackberry:      -48%Linux:                  178%
GermanyiPad:                  -4%Mac:                     7%
GermanyiPhone:             no changeWindows:           -1%
GermanyAndroid:           -21%
GermanyNokia:               -48%
ItalyiPad:                  15%Linux:                 -86%
ItalyiPhone:             -44%Mac:                   59%
ItalyAndroid:           -26%Windows:          -5%
SpainiPad:                  -7%Linux:                  8%
SpainiPhone:             8%Mac:                   28%
SpainAndroid:          -16%Windows:          -6%

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