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MORE THAN HALF OF ALL EMAIL IN UK OPENED ON AN APPLE DEVICE
Published by Gbaf News
Posted on February 13, 2015
3 min readLast updated: January 22, 2026
Global Banking and Finance Review
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Published by Gbaf News
Posted on February 13, 2015
3 min readLast updated: January 22, 2026
Only 8% of email opened on Android
More than half of all email (54%) in the UK is opened on an Apple device, according to new data from SendGrid, the leading email delivery platformfor email that matters.
However, only 8% is opened on an Android. In fact, email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively.
Nokia also lost market share showing a drop of 68% in the number of emails opened on their phones compared to the same period in 2014.
Blackberry however showed a steady increase of 20% year-on-year perhaps due to the security offered by its email platform after the renewed interest in privacy.
SendGrid analysed millions of emails opened in a 10-day period at the start of 2015 and compared it to the same period in 2014.
France, Germany and Spain all favour Apple devices when opening emails. 47% of emails in France are opened on an Apple device, 46% in Germany and 47% in Spain. Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails. Yet Apple products remain the most used in Italy overall with 50% of emails opened on an Apple device, including a 15% increase in the use of iPad.
The use of Blackberry has dropped in France and Germany by 38% and 48% respectively. Germany in particular has seen a decrease in all mobile devices with the only exception being the iPhone, which marked no change.
Aaron Beach, Senior Data Scientist of SendGrid, commented:
Aaron Beach
“The variety of devices people use for email tells us a lot about how different platforms are performing across the UK. While people might own a number of devices it seems that Apple is still the firm favourite, as their recent results show. Android was the surprise this year showing a marked drop on 2014, perhaps reflecting the problems of handset makers such as Samsung.”
Increase/decrease in email open rates year-on-year/by country:
| Country | By device | By operating system |
| UK | Blackberry: 20% | Chrome OS: 91% |
| UK | iPad: 18% | Linux: 15% |
| UK | iPhone: 5% | Mac: 8% |
| UK | Android: -30% | Windows: -4% |
| UK | Nokia: -68% | |
| France | Blackberry: -38% | Chrome OS: 24% |
| France | iPad: 15% | Linux: -27% |
| France | iPhone: 14% | Mac: 7% |
| France | Android: -18% | Windows: -7% |
| Germany | Blackberry: -48% | Linux: 178% |
| Germany | iPad: -4% | Mac: 7% |
| Germany | iPhone: no change | Windows: -1% |
| Germany | Android: -21% | |
| Germany | Nokia: -48% | |
| Italy | iPad: 15% | Linux: -86% |
| Italy | iPhone: -44% | Mac: 59% |
| Italy | Android: -26% | Windows: -5% |
| Spain | iPad: -7% | Linux: 8% |
| Spain | iPhone: 8% | Mac: 28% |
| Spain | Android: -16% | Windows: -6% |
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