Two marketing entrepreneurs have launched a marketing agency to support start-up and fast growing online ventures.
Richard Gregory and Simon Ward founded specialist marketing agency Capero to provide support to help disruptive digital ventures to grow.
Capero has three service levels – start-up, early-stage and full venture – and creates bespoke strategies to support the needs of each online business.
Using a combination of PR, branding and digital marketing, the focus is on unlocking greater brand value, building reputation and targeting prospects to increase sales.
Simon Ward said: "We have a genuine passion for helping disruptive ventures grow. There is a gap in the market for bespoke support to help online businesses to build their brands, generate leads and accelerate their growth so they are in a strong position to attract a future buyer or head for an IPO.
"Capero will support innovative online ventures in the growth stages to help them to gain exposure and add real brand value."
Richard Gregory said: "We understand the importance of getting all sides of the investment equation right, which is why Capero will support businesses through their growth journey from start-up to full venture.
"It's no secret that growth matters for any company and that online companies grow faster than traditional firms. Sustaining that growth requires investment in the right mix of PR and brand development and that's where Capero brings real value."
Richard Gregory has 18 years of digital experience in the UK, Europe and Dubai. In 2010, he co-founded SAScon, the largest digital marketing conference in the North. He is also a member of Manchester Digital, the independent trade association for the digital sector in the North West, and is the Non-Exec chairman of analytics technology company Ruler Analytics.
Simon Ward has over 20 years of experience working in both the UK and US with top brand consultancies and marketing companies, including Interbrand, BBDO and Lexus. He is an experienced entrepreneur with a track record of growing and selling digital firms. Simon has also led the marketing strategy for a major e-commerce venture Scottish Power e-commerce venture.
For more information, please visit www.capero.co.uk