Organization Implements OpenText Semantic Navigation Platform to Optimize its Content for a Personalized and Easy to Navigate Online User Experience
OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM) announced that Karlsruhe Institute of Technology (KIT) has implemented OpenText Semantic Navigation for its more than 600 websites and 150,000 web pages. Enhancing KIT’s key audiences’ ability to easily find the information they need, OpenText Semantic Navigation also automates many of the manual processes to save the institute time while helping it offer a more personalized, consistent, and easy to navigate web experience.
One of the world’s leading research institutions in the technology sector, the Karlsruhe Institute of Technology was founded on October 1, 2009. As part of Germany’s largest scientific organization, the Hermann von Helmholtz Association, KIT makes a significant contribution to cutting-edge research, both nationally and internationally and is home to 9,000 employees and 24,000 registered students. While KIT’s Steinbuch Center of Computing (SCC) has successfully operated its websites using OpenText Web Site Management system, the increase of content volume has proven challenging. Website visitors could not find the information they needed among the masses of information and it was clear to KIT that they needed to make a change.
“The data volumes have increased considerably over time,” Ulrich Weiss, SCC IT manager at KIT. “An unbelievable quantity of information had to be processed and the information itself was sometimes difficult to find on the many web pages. We considered it a matter of urgency to support the editors in their work.”
To help employees, students and other key players quickly find the information they were looking for, the team introduced a new search tool based on the patented technology provided by OpenText Semantic Navigation. OpenText Semantic Navigation, helps visitors easily navigate through large quantities of information based on its meaning.
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“With more than 600 websites and 150,000 web pages, introducing OpenText Semantic Navigation at KIT was a major project. And, it went off without a hitch,” said Weiss. “Everyone was happy that the information required was significantly easier to find. In addition, we can offer more personalized information than before. It is now extremely easy to navigate through the suggested environment.”
OpenText Semantic Navigation increased the effectiveness of web marketing and online searches. With the OpenText Content Analytics engine, at its core, OpenText Semantic Navigation is also able to intelligently extract the contents based on its semantic meaning using persons, organizations, and locations as well as basic tone and context.
And, according to Weiss, website visitors were not the only ones to benefit from OpenText Semantic Navigation. “The time saved by over 1,300 of our active Web Site Management editors is enormous. OpenText Content Analytics supports the editors specifically with ever-increasing, day-to-day activities and provides valuable metadata for the websites. The editors were very happy that they no longer have to carry out this work manually. They can now draft a text for which a teaser is automatically published. This, in turn, is automatically linked to the relevant home page and announced accordingly. And, the system performs Search Engine Optimization (SEO) directly, which often times, is overlooked due to time constraints.”
Weiss added “Among the key factors to our success was the outstanding support from OpenText during and after the implementation phase. We have to provide specific information, which must be easy to find—a task which OpenText Semantic Navigation performs to perfection.”
OpenText Semantic Navigation combines content analytics with information retrieval to automatically present website visitors with content that is relevant to what they’re looking for in real time. By analyzing and indexing content and applying content analysis algorithms, it builds a detailed semantic footprint for every page. This patent pending analysis uncovers related content and suggests similar content when users search for sites.. OpenText Semantic Navigation is part of the OpenText Discovery Suite, designed to help organizations discover, analyze, and act on enterprise content. Open Text is a true innovator in this space, owning multiple patents and patents applied for in semantic-based navigation, search, and content analysis.