JAPANESE AND KOREAN CAR BRANDS DOMINATE SERVICING SATISFACTION SURVEY

  • What Car? Servicing Satisfaction Survey reveals how individual car brands rank among their customers
  • Honda finishes first, while Japanese and Korean car makers take seven of the top 10 places
  • Dacia, Jaguar and MG complete the top 10
  • To read the full results, the article is available to view here: https://www.whatcar.com/news/car-servicing-satisfaction-survey

 Japanese and Korean car brands dominate the servicing satisfaction rankings for both newer and older cars, with Honda taking the number one spot, new research by What Car? has shown.

The consumer title asked more than 8,300 UK motorists about their most recent car service, with each respondent scoring their dealer on politeness of staff, quality of work and value for money.

Honda enjoyed an overall satisfaction rate of 91.2%, while fellow Japanese brands Lexus, Subaru and Toyota all joined it in the top 10.

Korean car makers Hyundai, Kia and Ssangyong also performed well, while Renault’s budget brand Dacia, British prestige car maker Jaguar and Chinese-owned MG completed the top 10.

MG also finished top of the ‘value for money’ leader board, with 87.3% of owners rating it as very good in this area. Meanwhile, Aston Martin lived up to its premium reputation to be voted best overall for ‘quality of work’, with a 93.6% satisfaction rate.

Further down the table, Citroën, Smart and Jeep fared the worst of the 34 brands included in the survey, with overall satisfaction ratings of 82.1%,  81.8% and 75.6% respectively.

RankingBrandOverall satisfaction rating
1Honda91.2%
2MG90.9%
3Lexus90.2%
4Hyundai89.9%
5Dacia89.5%
6Ssangyong89.4%
7Subaru89.3%
8Kia88.9%
9 =Jaguar88.8%
9 =Toyota88.8%

What Car?editor, Steve Huntingford, said: “Getting your car serviced can be a stressful time, depending on the level of customer service you receive, the quality of the work carried out and, of course, how much of a dent it makes in your wallet.

“Almost 90% of drivers get their cars serviced at franchised dealerships during the first year of ownership, making servicing satisfaction a significant consideration when purchasing a new car.

“Honda dealers clearly understand this, because they score well in every area. And while the level of satisfaction with many brands plummets as cars age, Honda owners can expect attentive behaviour from staff and a high standard of workmanship throughout their cars’ lives.”

The survey also looked at independent garages servicing all ages of car, with Hyundai, Chevrolet and MG specialists ranking highest, gaining overall satisfaction rates of 95.5%, 95.4% and 95.0% respectively.

To read the full article, please visit https://www.whatcar.com/news/car-servicing-satisfaction-survey