Introducing Bancomat Pay: New Digital Payment Services For 37 Million Italians

This is the first step in a digitalization strategy which will enable 37 million Pago BANCOMAT® cardholders to use innovative payment services. Thanks to the agreement with SIA for use of its digital payment service Jiffy, BANCOMATS.p.A. now enters the market of money transfers between individuals, e-commerce and payments via smartphone.

Nicola Cordone
Nicola Cordone

BANCOMATS.p.A. presents its new digital payment service with the BANCOMAT Paybrand.

Thanks to an agreement with SIA, BANCOMAT Pay will integrate the Jiffy service, allowing Pago BANCOMAT® cardholders to pay, in stores and online, and to send and receive money in realtime from their smartphone in total security simply by using their mobile phone number.

This partnership will permit new payment services to be made available to PagoBANCOMAT® cardholders, based on technology solutions already created by SIA, in particular to transfer money between private citizens (P2P), to purchase goods and services both online and at the stores of PagoBANCOMAT®subscribing merchants (P2B), and to make payments to central and local public administration bodies (P2G) through the PagoPA platform.

Alessandro Zollo
Alessandro Zollo

Upon the launch of BANCOMAT Pay– expected for next autumn– it will be made available to around 5 million users registered with Jiffy, at over 2,000 outlets, mainly in large-scale retail, and on PagoPA for payments to the Italian public sector. Counting on the strength of the BANCOMAT brand, a watch word for security and simplicity, and on its widespread distribution, with about 37 million Pago BANCOMAT® cardholders and over 440 banks using its services, BANCOMAT S.p.A. aims to develop the potential of the new digital payment service far beyond its current market penetration.


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BANCOMAT Pay will be available for use by all PagoBANCOMAT® cardholders through the banks subscribing to the service, via their bank’s app or otherwise via the BANCOMAT Pay app. In just a few seconds and from the user’s smartphone, it will be possible for them to make money transfers and payments without the need to have the physical card with them or to enter the relative PIN.

“During our thirty years in business, we have consolidated our most precious asset- the trust of the market and the customer. From today we want to combine this value with all the potential of technological innovation, making money transactions even more simple and immediate. With BANCOMATPay, we intend to take our first step to entering the world of payment services of the future where it is not just cash that is dematerialized but the card itself. Together with banks we want to be the facilitators and champions of change and innovation for the country”, said Alessandro Zollo, CEO of BANCOMATS.p.A. 

“The strategic agreement with Bancomat and the significant digital transformation of the payment instrument most widely used by Italians represents the completion of a path in the design and implementation of innovative services started up by SIA many years ago alongside the Italian banking system. We have invested heavily in Jiffy, together with the 130-plus banks that already use it, and from today we are making its innovative features available to Bancomat to facilitate digitalization and make the Italian country system even more efficient”, commented Nicola Cordone, Deputy CEO of SIA.