Impact Group Acquires Co-Sales, Strengthens Coverage in the West

Leading sales and marketing agency acquires West Coast-based food brokerage company

BOISE, Idaho- Impact Group, a leading sales and marketing agency, announced today that it has acquired independent food brokerage company Co-Sales. Co-Sales represents a wide range of products spanning a variety of retailer categories, and has successfully guided the brands that they represent through strong relationships and market expertise.

The acquisition of Co-Sales, which is focused on four discrete areas (Intermountain, Southern California, Northern California, and the Northwest), complements Impact Group’s growing national presence and establishes the company as an industry leader in the West. Co-Sales is Impact’s tenth acquisition under the ownership of CI Capital Partners in 2016, and the company continues to expand its presence and offerings organically and through acquisition.

“In addition to sharing our company values, Co-Sales has a proven track record of success and is well-respected in the food brokerage industry,” said Carl Pennington, President and Chief Executive Officer of Impact Group. “I am pleased to unite our efforts as one company to further amplify results and reach for our clients and customers.”

“Co-Sales’ rich 113-year heritage and outstanding reputation in the West will serve Impact Group’s objective to be the best national solution for their clients,” said Don Cox, Executive Chairman of Co-Sales. “The combination of companies and complementary offerings will fuel continued growth while maintaining best-in-class sales and service representation.”

“Since 2016, Impact Group has been aggressively expanding both organically and through acquisition to better serve its clients and customers,” added Tim Hall, Managing Director at CI Capital. “We look forward to continuing to support the team’s efforts to offer a personalized and collaborative approach to connecting CPG brands and retailers.”