NEW YORK (AP) — The lights in Times Square are about to get a lot brighter.
A megascreen is set to light up Tuesday night in front of the Marriott Marquis hotel. It’s billed as Times Square’s biggest and most expensive digital billboard.
It’s 8 feet (2.5 meters) tall and runs the length of a football field. It’s located at what’s known as the “bow tie,” where Seventh Avenue intersects with Broadway.
The New York Times (http://nyti.ms/1xwAFQO ) says Universal Everything studio collective will animate the screen until Nov. 24. Then Google will take over as the debut advertiser.
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Google and Clear Channel declined to comment on the terms of Google’s deal.
Information from: The New York Times, http://www.nytimes.com