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Huge digital billboard lighting up Times Square, showcasing vibrant advertisements - Global Banking & Finance Review
A stunning 8-foot tall digital billboard at Times Square's bow tie, showcasing vibrant animations and advertisements, marking a new era in advertisement technology. This article discusses its significance in the banking and finance sector.
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HUGE DIGITAL BILLBOARD TO LIGHT UP TIMES SQUARE

Published by Gbaf News

Posted on November 18, 2014

1 min read
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Digital banking fintech Wealth Management

NEW YORK (AP) — The lights in Times Square are about to get a lot brighter.

Unveiling Times Square's Largest Megascreen

A megascreen is set to light up Tuesday night in front of the Marriott Marquis hotel. It’s billed as Times Square’s biggest and most expensive digital billboard.

Dimensions and Location of Digital Billboard

It’s 8 feet (2.5 meters) tall and runs the length of a football field. It’s located at what’s known as the “bow tie,” where Seventh Avenue intersects with Broadway.

Animation and Debut Advertisers Announced

The New York Times (http://nyti.ms/1xwAFQO ) says Universal Everything studio collective will animate the screen until Nov. 24. Then Google will take over as the debut advertiser.

Details About Google’s Advertising Deal

Google and Clear Channel declined to comment on the terms of Google’s deal.

Information from: The New York Times, http://www.nytimes.com

Key Takeaways

  • A massive 8‑story digital ‘megascreen’ has been installed at Times Square’s Marriott Marquis, spanning the length of a football field.
  • The 25,000+ sq ft, 24‑million‑pixel display is billed as Times Square’s biggest and most expensive digital billboard.
  • Universal Everything’s animated visuals will run until November 24, after which Google debuts as the first advertiser.
  • The installation is located in the ‘bow tie’ intersection of Seventh Avenue and Broadway in New York City’s Times Square.
  • Clear Channel Spectacolor, Vornado, Mitsubishi, and Diversified are key players behind the project’s technical and sales execution.

References

Frequently Asked Questions

What are the dimensions and specs of the new billboard?
It measures approximately 78 ft by 330 ft (over 25,000 sq ft) with about 24 million LED pixels, spanning a full city block. ([mediapost.com](https://www.mediapost.com/publications/article/238380/clear-channel-gets-huge-digital-billboard-at-times.html?edition=77950&utm_source=openai))
Where is the billboard located exactly?
On the façade of the New York Marriott Marquis, at 1535 Broadway between 45th and 46th Streets in Times Square’s ‘bow tie’ intersection. ([mediapost.com](https://www.mediapost.com/publications/article/238380/clear-channel-gets-huge-digital-billboard-at-times.html?edition=77950&utm_source=openai))
Who is animating and advertising on the screen?
Universal Everything studio collective will animate the screen until November 24, after which Google becomes the debut advertiser. ([mediapost.com](https://www.mediapost.com/publications/article/238380/clear-channel-gets-huge-digital-billboard-at-times.html?edition=77950&utm_source=openai))
Who developed and manages this billboard?
It was built by Vornado Realty Trust; Clear Channel Spectacolor is the sales agent; Mitsubishi Electric supplied the Diamond Vision display technology; Diversified managed content systems. ([iheartmedia.com](https://www.iheartmedia.com/press/clear-channel-spectacolor-selected-sales-agent-worlds-largest-most-technically-advanced?utm_source=openai))
Why is this billboard significant?
It’s the largest and most expensive digital billboard in Times Square and North America, offering unprecedented scale, resolution, interactive capabilities, and visibility. ([time.com](https://time.com/3602214/google-times-square-billboard/?utm_source=openai))

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