Predictive analytic and decision management technologies key for card-linked offers industry

FICO (NYSE:FICO), a leading predictive analytics and decision management software company announced that it has joined The CardLinx Association (CardLinx) to collaborate more closely with other technology platform providers, merchants, digital publishers, payment networks and banks in promoting the growth of the card-linked offers industry.

CardLinx develops industry standards that make deals and offers easier for consumers and merchants. A card-linked offer associates a consumer’s credit, debit or other payment card with a specific merchant offer or deal. By linking the payment card, the consumer no longer needs to clip coupons, present vouchers or remember codes. The consumer simply uses the registered payment card and automatically receives the discount on qualifying purchases.

“FICO’s advanced analytics help ensure that the right offers are presented to the right customer at the right time,” explained Matt Beck, Vice President of Marketing Solutions at FICO. “Making offers relevant, timely and personal for each consumer will be critical to the success of any card linked offer program. The space is evolving rapidly, with the mobile channel becoming the primary way consumers link offers to cards. Companies that make the process easy and provide additional value for consumers will be market leaders.”

Founded in October 2013, CardLinx is the leading association for the card-linked industry. The nonprofit group brings together such global leaders as MasterCard, Discover, Microsoft, Facebook, PayPal and First Data to develop industry standards that eliminate friction for consumers and merchants. Today, CardLinx members serve or represent more than 6 million merchants, have issued more than 1.9 billion payment cards, and serve consumers with more than 200 million card-enabled accounts.

“FICO is a long-time innovator in the card industry and a perfect fit among the payments and digital advertising leaders that comprise CardLinx,” said Silvio Tavares, CEO of The CardLinx Association. “We look forward to the company’s collaboration in developing the next generation of analytics for the card-linked offers industry.