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Facebook's new interactive privacy policy tool for user data control - Global Banking & Finance Review
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FACEBOOK AGAIN TRIES TO SIMPLIFY PRIVACY POLICY

Published by Gbaf News

Posted on November 14, 2014

1 min read
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Digital banking fintech data privacy Regulation

Facebook Aims to Clarify Privacy Policy

NEW YORK (AP) — One more time, Facebook is trying to simplify its lengthy privacy policy and explain how it targets advertisements to its 1.35 billion users.

How Facebook Uses User Information

The world’s largest online social network uses the information people share on its site, along with the apps they use and the outside websites they visit, to show them advertisements deemed relevant to them.

Ongoing Concerns About User Privacy

But over the years it has faced concerns from users and from government regulators and privacy advocates that its policies are too complicated.

Introduction of Privacy Basics Tool

On Thursday, Facebook introduced a tool called “Privacy Basics,” a set of animated, interactive guides designed to show users how to control what they share on the site. It also proposed changes to its terms and privacy policy, which it calls its data policy. The new policy is much shorter.

Key Takeaways

  • Facebook cut its privacy policy length by over two‑thirds to improve clarity and readability.
  • Launched “Privacy Basics,” an animated, interactive tool to help users understand and control their data sharing.
  • Users were invited to comment on the new policy, with a final version set to go into effect shortly after November 20, 2014.
  • Privacy Basics addresses ad targeting, data collection practices, and provides step‑by‑step guidance on privacy settings.

References

Frequently Asked Questions

What is Privacy Basics?
Privacy Basics is an animated, interactive guide launched by Facebook to help users understand and manage their privacy settings and how their information is used.
How much shorter is the new privacy policy?
The revised privacy policy shrank from roughly 9,000 words to about 2,700 words, cutting over two‑thirds of the original length.
Can users provide feedback on the new policy?
Yes, users were given until November 20, 2014 to submit comments before the final policy took effect.
What types of data does Facebook use for ad targeting?
Facebook uses information users share on its platform, apps they use, external websites they visit, location data including GPS/Bluetooth/Wi‑Fi, and activity metadata.

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