FACEBOOK AGAIN TRIES TO SIMPLIFY PRIVACY POLICY

NEW YORK (AP) — One more time, Facebook is trying to simplify its lengthy privacy policy and explain how it targets advertisements to its 1.35 billion users.

The world’s largest online social network uses the information people share on its site, along with the apps they use and the outside websites they visit, to show them advertisements deemed relevant to them.

But over the years it has faced concerns from users and from government regulators and privacy advocates that its policies are too complicated.

On Thursday, Facebook introduced a tool called “Privacy Basics,” a set of animated, interactive guides designed to show users how to control what they share on the site. It also proposed changes to its terms and privacy policy, which it calls its data policy. The new policy is much shorter.

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