- Initial pilots generated up to 39% further uplift to End User Spend
- Bango Boost to be rolled-out to six further Mobile Network Operators
- Bango Boost to contribute meaningfully to End User Spend growth in 2016
Bango (AIM: BGO), the mobile payments company, announces the second phase roll-out of its Bango Boost initiative to enable Mobile Network Operators (MNOs) and app stores to further accelerate End User Spend.
Bango Boost is technology that enables a detailed analysis of carrier billing transactions to provide a clear understanding of user spending behavior and user experience. Bango Boost identifies opportunities to grow End User Spend through the Bango Payment Platform, and recommends ways for MNOs to increase revenue and improve the conversion rate from carrier billing in app stores. Following a strong increase in End User Spend and positive feedback from three initial MNOs who piloted the initiative, Bango has commenced the roll-out of Bango Boost to six additional MNOs.
The three initial MNOs using Bango Boost benefited from 22-39% further uplift in End User Spend compared with normal growth arising from factors including the increasing user base and spend per user. These MNOs will continue to use the service to identify more opportunities to increase spending in app stores.
Bango remains confident that End User Spend exiting 2015 will be more than 100% higher than exiting 2014.
Commenting on the extended roll-out of Bango Boost, CEO Ray Anderson said:
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“I am very pleased to see the positive results and enthusiastic feedback from our mobile operator partners as we deploy our technology and start to benefit from our unique industry position. We aim to enable the leading app stores to maximize the opportunities in the growing market for Direct Carrier Billing. While we are excited about growth from new markets in 2016, increasing End User Spend through established billing routes is a key part of our strategy to further our market leadership. The wider roll-out of Bango Boost will contribute meaningfully to End User Spend growth in 2016.”