Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

Exclusive – EU wants firm pledges from tech giants in fake news fight

Exclusive - EU wants firm pledges from tech giants in fake news fight

Published : , on

By Foo Yun Chee

BRUSSELS (Reuters) – Facebook, Alphabet unit Google and other tech giants will have to pledge to do more to curb the monetisation of false information through advertisement placements, according to a European Commission document seen by Reuters.

The EU executive also wants smaller social media or search services, private messaging services, ad exchanges, ad-tech providers, communication agencies and e-payment services, e-commerce platforms and crowdfunding/donation systems to commit to do the same, the document said.

The proposal is one of several which aims to address shortcomings in the voluntary code of practice on disinformation introduced in 2018 and to which Google, Facebook, Twitter, Microsoft, Mozilla and TikTok have signed up.

“One area, in particular, where the Code has failed to achieve sufficient progress is in the demonetisation of disinformation, where online advertisements still continue to incentivise the dissemination of disinformation,” the document said.

The Commission wants platforms to tighten eligibility requirements and content review processes for content monetisation and ad revenue share programmes on their services to bar participation by actors that systematically post content debunked as disinformation.

Ad-tech companies in turn should identify the criteria used to place ads and adopt measures to verify where the ads are placed.

The document also wants the companies to clearly and effectively label political and issue based ads, distinguishing them as paid-for content.

The updated code of conduct also sets out key performance indicators for the first time to allow authorities to verify that the companies are living up to their pledges.

Companies will be given until the end of September to come up with a draft of their commitments. The Commission will present the updated code on May 26.

(Reporting by Foo Yun Chee; Editing by Alexandra Hudson)

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post