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Etiqa launches new home insurance with first-in-market features, endorsed by Singapore Boy, Hossan Leong



Etiqa launches new home insurance with first-in-market features, endorsed by Singapore Boy, Hossan Leong

SINGAPORE – Media OutReach – Etiqa Insurance Singapore has launched Tiq Home Insurance, a new home protection plan available for online purchase with premiums starting from S$28 annually. Providing flexible coverage with benefits designed to meet consumers’ needs, Tiq Home Insurance debuts in an exciting new campaign endorsed by ‘Singapore Boy’, Hossan Leong.

With benefits that are specially selected based on a 2018 consumer study on common household concerns, Tiq Home Insurance by Etiqa offers flexible coverage that translates into affordable pricing. The plan allows homeowners and tenants to choose their preferred sum insured for building, renovation and home contents across different period options. Value-added services such as 24/7 home repair assistance are included.

“At Etiqa, we want to enhance customers’ experience and create greater savings”, said Sue Chi Kong, Chief Executive Officer of Etiqa Insurance Pte. Ltd. “It is important to put ourselves in the shoes of our customers. As a homeowner myself, these are potential issues that I am concerned with.”

In 2017, almost 70% of 3,871 fire calls in Singapore originated from residential premises, according to SCDF’s statistics.

Tiq Home Insurance addresses the immediate needs of residents in the event of a fire with S$5,000 cash allowance within 24 hours — a first-in-market feature that helps the insured get back on their feet quickly.

To enhance public awareness on home insurance, Hossan Leong, a.k.a. Singapore Boy, has also been chosen as the official ambassador of Tiq Home Insurance. As part of the campaign, Leong is seen fronting a series of light-hearted media broadcasts and tongue-in-cheek tags, conveying the importance of getting the right home protection.

Accidents do happen, but taking precautions can help to minimise one’s losses. Tiq Home Insurance by Etiqa assures homeowners and tenants that they have got their back covered. As the campaign’s slogan goes, “With Tiq Home Insurance, your home sure okay. Double confirm!”

For a limited time only, Etiqa Insurance is giving away a complimentary Google Home Mini with every purchase of the newly launched Tiq Home Insurance (5-year plan).

As the appointed insurer for the Housing Development Board (HDB) Fire Insurance Scheme in Singapore, Etiqa has been protecting more than 550,000 homes since 2009.

For more information on Tiq Home Insurance, visit

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