- New businesses provide additional springboard for Eden’s ongoing expansion into workplace water and coffee services
- Deal reflects Eden’s confidence in the long-term potential of the workplace drinks sector
Eden Springs Acquires Nestlé Waters Direct
Eden Springs, a leading European provider of office water and coffee solutions, has completed the first step in the acquisition of three of the five Nestlé Waters Direct (NWD) water cooler businesses from Nestlé Waters. The overall acquisition of the five NWD businesses was agreed with Nestlé Waters in early September. The three NWD businesses in Germany, Portugal and the Netherlands transfer to Eden Springs today, marking the first stage in bringing these two organizations together as one team and providing a springboard for future growth.
Ranaan Zilberman
RaananZilberman, CEO of Eden Springs, said: “The successful completion of the first tranche of the acquisition from Nestlé is an exciting one. Today, we welcome the Nestlé Waters Direct customers and employees in Germany, Portugal and the Netherlands into the Eden family.”
Strategic Benefits for Eden Springs
The deal provides a key opportunity for Eden Springs’ ongoing expansion into the provision of water and coffee service solutions across Europe. Zilberman commented: “The acquisition will enable us to bring our new water cooler customers an even more compelling product offer, including a full range of office coffee solutions, along with Eden’s renowned service excellence.”
Post-acquisition, Eden’s installed water and coffee client base will reach approximately 1 million1. Legacy NWD customers will now enjoy the added bonus of selecting from a broad range of branded workplace coffee solutions, including Lavazza, Mars, DoweEgberts, Gimoka and Eden’s own label, Edenissimo.
Significance for the European Market
The deal reflects Eden Springs’ confidence in the long-term potential of the European workplace beverages sector. Zilberman commented: “We are particularly excited to enter Germany, Europe’s largest economy, and a country that offers strong prospects in both water and coffee.”
Germany saw the greatest volume growth in EU workplace water services, up 6% in 2013, and has one of the highest office coffee consumption levels in Europe, of more than two cups per day.2
Future Expansion Plans and Outlook
Zilberman concluded: “This deal demonstrates our serious intention to continue long-term development and expansion in the resilient and profitable workplace drinks sector. The new scale for Eden provided by the acquisition will allow us to increase investment in operational and service excellence, and is an important milestone in realizing our vision to be every European workplace’s favorite water and coffee service provider.”
Eden expects to close the acquisition of the remaining two NWD businesses in Poland and Russia in 2015, subject to customary regulatory and other approvals. When finalised, the total deal is expected to increase Eden’s annual turnover to approximately €370m3. The acquisition has been and will be financed through a combination of equity and debt.
