Published by Global Banking & Finance Review®
Posted on December 17, 2025
2 min readLast updated: January 20, 2026
Add as preferred source on GoogleDiageo sells its 65% stake in East African Breweries to Asahi for $2.3 billion, marking a significant Japanese investment in Africa's alcohol market.
By Duncan Miriri and Emma Rumney
NAIROBI/LONDON, Dec 17 (Reuters) - Diageo, the world's largest spirits group, has agreed to sell its 65% stake in East African Breweries to Japan's Asahi Holdings for $2.3 billion, divesting its last direct African beer holding.
The deal values EABL, a Nairobi blue chip stock and one of East Africa's top five companies by market capitalisation, at around $4.8 billion, Diageo and Asahi said on Wednesday.
It also marks the largest investment in an African alcohol business by a Japanese brewer, they added in a joint statement.
EABL, which also operates in Tanzania and Uganda, is known for its Tusker beer brand, named after the elephant that gored one of the brewery's founders on a hunting expedition in 1923.
Under the deal, EABL will retain Tusker and other local brands and sign new agreements with Diageo to produce Guinness and some spirits, while importing and distributing others.
London-listed Diageo, maker of Johnnie Walker whisky and Captain Morgan rum, is grappling with tariff hikes in its key U.S market, high debt levels and indications some younger consumers could be shifting away from drinking alcohol.
It has pledged to sell down non-core assets as part of a plan to reduce debts and cut costs. It said the sale of EABL was consistent with its strategy.
"This transaction delivers both significant value for Diageo shareholders and accelerates our commitment to strengthen the balance sheet," said Diageo's interim CEO Nick Jhangiani.
Shares in Diageo were up 1.9% at 0858 GMT, while EABL shares were almost 4% higher.
Jhangiani is due to return to the role of finance chief in January, when Dave Lewis takes over. The former Tesco chief was named as Diageo's new CEO as it looks to revive growth.
Japan's Asahi has been hunting for opportunities in markets including Africa and South America as it looks to expand globally. Its president and CEO Atsushi Katsuki said EABL offers an unrivalled portfolio of brands, marketing capabilities and production facilities.
The deal is set to complete in the second half of 2026.
(Reporting by Pushkala Aripaka in Bengaluru, Duncan Miriri in Nairobi and Emma Rumney in London; Editing by Janane Venkatraman and Alexander Smith)
Market capitalisation refers to the total market value of a company's outstanding shares of stock. It is calculated by multiplying the stock's current market price by the total number of outstanding shares.
Investment is the act of allocating resources, usually money, in order to generate income or profit. This can include purchasing stocks, bonds, real estate, or other assets.
Corporate strategy is the overall plan for a company to achieve its goals and objectives. It involves decisions about resource allocation, business direction, and competitive positioning.
The financial community encompasses all individuals and institutions involved in financial markets, including investors, analysts, banks, and regulatory bodies, who interact to facilitate capital flow and investment.
International capital refers to financial resources that are invested across national borders. This can include foreign direct investment, portfolio investment, and other forms of cross-border financial transactions.
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