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DAY ONE AT SIBOS: DAVID AND ALL THE GOLIATHS

Avi Ghosh, Head of Strategic Marketing & Communications, SIX Securities Services

The SIX Securities Services team were in high spirits as Sibos kicked off in Toronto yesterday. To begin the day, the Global Custodian Agent Banks in Major Markets Survey revealed that SIX has been ranked as the top ICSD for the third year in the row, and also as the top Swiss Custodian.

Across 20 different categories, SIX Securities Services came up tops in 18, excelling in areas such as Relationship Management, Client Service and Technology and Connectivity. The result is an impressive average score of 6.44 out of a possible 7 points as an ICSD, and a similarly impressive average score of 6.26 as a Swiss Custodian.

These results show that size and market share do not immediately go hand in hand with providing the best experience in the eyes of the industry. SIX Securities Services is testament to this – while we may not have the largest market share, we are the leading provider internationally and domestically, serving as a clear example of what can be achieved with a dedicated team that provide real value to clients.

We pride ourselves on robust and sophisticated technology and services, but it is our committed team that has truly led to this recognition. Our clients are at the heart of everything we do, and creating and maintaining strong relationships that focus firmly on the value that we can bring can only serve to improve the services we provide.

But it’s not just these results that reflect how seriously the industry is taking client service. It’s a theme that is underlying a number of sessions across Sibos this year too. From sessions on deepening client relationships, to our very own Open Theatre session on how AI could change the face of customer interaction, it’s clear that this is where a serious amount of investment and consideration should be focused if the industry is to continue to meet, and exceed, customer expectation.