Editorial & Advertiser disclosure

Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Top Stories > Data2Decisions launches real time media budget optimiserPoleStar Live

Data2Decisions launches real time media budget optimiserPoleStar Live

Published by Gbaf News

Posted on May 18, 2018

4 min read

Last updated: January 21, 2026

Gas production growth in the UK highlights energy independence amid global tensions - Global Banking & Finance Review — This image illustrates the rise in UK gas production by 26% in H1 2022, emphasizing the country's shift towards energy independence in response to global events.

AI powered digital performance engine integrates real time metrics to enable accurate and dynamic planning and optimization

Data2Decisions, a global marketing effectiveness consultancy, has today launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms.

Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed to put the right content in front of the right customers at the right time. It works 24-7 and can react in a millisecond.

PoleStar Live connects multiple data sources, including performance data, competitor intelligence, live search behaviour, weather forecast and live product availability. It then uses this combined data set to determine the most efficient strategies to connect brands with consumers and drive sales. By understanding the performance of past campaigns the tool is able to predict and automatically implement the future strategy that will maximise impact and ROI.

By linking the measurement of online and offline media, PoleStar Live is able to provide a holistic and accurate view of marketing performance across the entire consumer journey. And by constantly reviewing performance, the tool learns which changes worked and which didn’t – getting smarter and smarter over time.

Katherine Munford, Managing Director, Data2Decisions: “In today’s media planning and buying environment, a big picture view of how the marketing mix is working is extremely important for brands. The focus of our business is to help our clients make more effective marketing decisions quickly, and at scale, to drive considerable and sustainable business growth. PoleStar Live does just this, by allowing for real-time, actionable changes to be made automatically – a huge step forward in advancing media budget optimisation.”

Data2Decisions was among the select companies that Forrester invited to participate in its April 2018 evaluation, The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018. In this evaluation, Data2Decisions was cited as a Strong Performer in Marketing Measurement and Optimization Solutions.

AI powered digital performance engine integrates real time metrics to enable accurate and dynamic planning and optimization

Data2Decisions, a global marketing effectiveness consultancy, has today launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms.

Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed to put the right content in front of the right customers at the right time. It works 24-7 and can react in a millisecond.

PoleStar Live connects multiple data sources, including performance data, competitor intelligence, live search behaviour, weather forecast and live product availability. It then uses this combined data set to determine the most efficient strategies to connect brands with consumers and drive sales. By understanding the performance of past campaigns the tool is able to predict and automatically implement the future strategy that will maximise impact and ROI.

By linking the measurement of online and offline media, PoleStar Live is able to provide a holistic and accurate view of marketing performance across the entire consumer journey. And by constantly reviewing performance, the tool learns which changes worked and which didn’t – getting smarter and smarter over time.

Katherine Munford, Managing Director, Data2Decisions: “In today’s media planning and buying environment, a big picture view of how the marketing mix is working is extremely important for brands. The focus of our business is to help our clients make more effective marketing decisions quickly, and at scale, to drive considerable and sustainable business growth. PoleStar Live does just this, by allowing for real-time, actionable changes to be made automatically – a huge step forward in advancing media budget optimisation.”

Data2Decisions was among the select companies that Forrester invited to participate in its April 2018 evaluation, The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018. In this evaluation, Data2Decisions was cited as a Strong Performer in Marketing Measurement and Optimization Solutions.