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Data2Decisions launches real time media budget optimiserPoleStar Live

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Data2Decisions launches real time media budget optimiserPoleStar Live

AI powered digital performance engine integrates real time metrics to enable accurate and dynamic planning and optimization 

Data2Decisions, a global marketing effectiveness consultancy, has today launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms.

Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed to put the right content in front of the right customers at the right time. It works 24-7 and can react in a millisecond.

PoleStar Live connects multiple data sources, including performance data, competitor intelligence, live search behaviour, weather forecast and live product availability. It then uses this combined data set to determine the most efficient strategies to connect brands with consumers and drive sales. By understanding the performance of past campaigns the tool is able to predict and automatically implement the future strategy that will maximise impact and ROI.

By linking the measurement of online and offline media, PoleStar Live is able to provide a holistic and accurate view of marketing performance across the entire consumer journey. And by constantly reviewing performance, the tool learns which changes worked and which didn’t – getting smarter and smarter over time.

Katherine Munford, Managing Director, Data2Decisions: “In today’s media planning and buying environment, a big picture view of how the marketing mix is working is extremely important for brands. The focus of our business is to help our clients make more effective marketing decisions quickly, and at scale, to drive considerable and sustainable business growth. PoleStar Live does just this, by allowing for real-time, actionable changes to be made automatically – a huge step forward in advancing media budget optimisation.”

Data2Decisions was among the select companies that Forrester invited to participate in its April 2018 evaluation, The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018.  In this evaluation, Data2Decisions was cited as a Strong Performer in Marketing Measurement and Optimization Solutions.

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Bitcoin and ethereum prices ‘seem high,’ says Musk

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Bitcoin and ethereum prices 'seem high,' says Musk 1

(Reuters) – Billionaire CEO Elon Musk said on Saturday the price of bitcoin and ethereum seemed high, at a time when the cryptocurrencies have hit record highs, with bitcoin crossing the $1 trillion market-capitalization threshold.

The chief executive of Tesla Inc, whose recent tweets have fueled the digital-currency rally, made the remark on Twitter while replying to a user who said that gold was better than both bitcoin and conventional cash.

Musk, who earlier in the week remarked that he found the prospect of holding bitcoin adventurous for an S&P 500 company, said in a tweet: “Money is just data that allows us to avoid the inconvenience of barter …”

“That said, BTC & ETH do seem high lol,” he added.

Bitcoin, the world’s most popular cryptocurrency, hit a fresh high in Asian trading on Saturday, extending a two-month rally a day after the digital currency’s market capitalization exceeded $1 trillion.

Ethereum or ether is the second-largest cryptocurrency by market capitalization and daily volume.

Musk, an ardent proponent of digital currencies, has defended Tesla’s recent purchase of $1.5 billion of bitcoin, which has ignited mainstream interest in the digital currency.

(Reporting by Bhargav Acharya in Bengaluru; Editing by Matthew Lewis)

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Bitcoin, ether hit fresh highs

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Bitcoin, ether hit fresh highs 2

SINGAPORE (Reuters) – Bitcoin hit a fresh high in Asian trading on Saturday, extending a two-month rally that saw its market capitalisation cross $1 trillion a day earlier.

The world’s most popular cryptocurrency rose to an record $56,620, taking its weekly gain to 18%. It has surged more than 92% this year.

Bitcoin’s gains have been fuelled by evidence it is gaining acceptance among mainstream investors and companies, such as Tesla Inc, Mastercard Inc and BNY Mellon.

Ether, the second-largest cryptocurrency by market capitalization and daily volume, hit a record $2,040.62, for a weekly gain of about 12%.

Ether is the digital currency or token that facilitates transactions on the ethereum blockchain. In the crypto world, the terms ether and ethereum have become interchangeable.

Ether futures contracts launched on derivatives exchange CME earlier this month.

(Reporting by Vidya Ranganathan; Editing by William Mallard)

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World Bank pushing for standard vaccine contracts, more disclosure from makers

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World Bank pushing for standard vaccine contracts, more disclosure from makers 3

By Andrea Shalal

WASHINGTON (Reuters) – The World Bank is working to standardize COVID-19 vaccine contracts that countries are signing with drug makers, and is pushing manufacturers to be more open about where doses are headed, as it races to get more vaccines to poor countries, the bank’s president said on Friday.

World Bank President David Malpass told Reuters he expected the bank’s board to have approved $1.6 billion in vaccine funding for 12 countries, including the Philippines, Bangladesh, Tunisia and Ethiopia, by the end of March, with 30 more to follow shortly thereafter.

The bank is working with local governments to identify and fill gaps in distribution capacity, after they purchase vaccines under a $12 billion World Bank program, and also to standardize the contracts they are signing with manufacturers, he said.

The bank’s International Finance Corp, its private financing arm, has $4 billion to invest in expanding existing production plants or building new ones, including in developed countries, but needs more data on where current production is headed, he said.

“We are eager to be investing in new capacity, but it’s hard to do because you don’t know how much of the existing capacity is already committed to the various off-takers,” Malpass said in an interview with Reuters. New or expanded plants could be used to produce other types of vaccinations in the future, he said.

The bank’s funds could be used to expand plants in advanced economies, if the production was earmarked for developing nations, he said.

Malpass welcomed Friday’s pledge by the Group of Seven rich countries to intensify cooperation on the pandemic, saying it could help jump-start deliveries of vaccines to poorer countries, which are lagging far behind rich countries in getting shots in arms.

Data compiled by Our World In Data, a scientific online publication, showed Israel was leading the world in COVID-19 vaccinations, with nearly 82 of 100 people vaccinated, while India and Bangladesh reported less than one person per 100, Many African countries have not started at all.

Malpass said he was heartened by news about new vaccines coming down the road, and about Pfizer Inc and BioNTech SE seeking permission to store their vaccine at higher temperatures, which would ease another obstacle to deliveries in lower-income countries.

(Reporting by Andrea Shalal; Editing by Heather Timmons and Leslie Adler)

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