London-based social media and content planning tool ContentCal has today announced that it has raised another £610,000 in investment, bringing the total invested in the company to £1.6 million.
The investment has come from a syndicate of angel investors and existing shareholders reinvesting and will be used to drive further technology investment and marketing activities. Since the last funding round in 2017, which has been put to driving further growth and preparing the company for expansion into global markets, ContentCal has seen its revenues and user base grow at a significant rate as demand for the platform continues to rise. More than 6,000 businesses have signed up to the ContentCal platform and it is now publishing approximately 1 million social media posts every year on behalf of its customers.
The company is concentrating its efforts on scaling the business and continuing to invest in technology, marketing and sales to support its growth. It has been identified by both Barclays and NESTA as one of the tech companies to watch in the UK, thanks to its increased revenue growth and ability to raise funds as it prepares for a Series A funding round.
In just over two years, ContentCal has grown from two to 26 people and is now used by small business and larger clients including BMW, Bouygues, Racing Post, Honda, Oxford University, Water Aid, Royal Mail and SSE.
ContentCal offers a single platform from which businesses and teams can manage the planning, publishing and collaboration of social media content. The simple and easy-to-use UI – based around the format of a content calendar– has been designed to replace the documents that social media managers traditionally work with. The platform is considerably more affordable than other tools offering similar levels of functionality but there is currently no other product on the market that offers planning, publishing and collaboration all in one place.
As well as targeting brands’ in-house social media teams, ContentCal is also focused on bringing the product to freelancers and small agencies doing social media management for SMEs and big brands.