Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

CALCUS HELPS SMES SCRATCH THEIR GROWING ITCH FOR NATIVE ADVERTISING

Finnish growth company Calcus.com brings native advertising to SMEs. The next steps on Calcus’s growth path include an equity offering, acquisitions, and an IPO.

“Marketers need to make a shift from ‘telling and selling’ to ‘native sharing’,” says Ville Maila, member of the board of native advertising company Calcus.com. Native advertising means publishing content, whether textual or video, within the media so that it blends into the editorial content of the media without being distracting. This new form of marketing is now increasingly starting to be used by small and medium sized enterprises.

“Over the recent years, more and more of the bulk of the SME iceberg has started to take its steps into the world of digital marketing with services such as Google’s Adwords. In a very short time, SMEs have become more open to these kinds of marketing investments,” Maila underlines the market potential.

Calcus’s edge over its competitors lies in its ability to serve small and medium-sized enterprises operating in business-to-business markets. “Big marketing agencies target big advertisers,they don’t care about SMEs. We have tailored our offering specifically to SMEs,” Maila says. “With this strategy, we have become the leader in native advertising in Finland.”

In Finland alone, Calcus reached a €3 million turnover and 17% EBITDA in 2016. The company seeks to boost growth with mergers and acquisitions, for which it is currently raising a €2 million funding on Invesdor.com. Afterwards Calcus will be exploring opportunities for an IPO.

”The estimated B2B SME market in Finland is around €80 million, so for an agile venture like Calcus we see a lot of growth in our IPO roadmap with two-digit gross margins. Old methods are not working. For example, the biggest B2B SME service provider in the field has €28 million in revenue and making a loss of €3M,” says Ville Maila. “Every company has a life cycle and in Calcus we are now seeing the moment of exponential growth.”

“Calcus.com is rapidly pushing native advertising to new segments and reaping the benefits,” says MikkoSavolainen, communications manager at Invesdor. “After the company’s pivot to native advertising in 2014, its growth looks promising and I think investors will find worth a good look.”

More about Calcus equity offering at Invesdor.com