Recognized innovator in broadcast, cable and telecom brings new vision to strengthen company’s comprehensive video ad workflow solutions

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, today announced that broadcasting and advertising industry veteran Bunker Sessions has joined the company as VP of Sell-Side Solutions.

With over 25 years of experience driving innovation for broadcasters, cable companies and the advertising industry, Sessions is spearheading the development and deployment of Extreme Reach’s new sell-side solutions, addressing the creative sourcing needs of programmers and publishers in the increasingly-complex omnichannel media ecosystem.

Sessions, who has been consulting with Extreme Reach since January, brings to the company a significant track record of success across business management, technology development and market strategy implementation. Most recently, he served as Senior Director of Business Development at Comcast, where he played a critical role in the creation of the company’s ad asset management solutions.

In his new position at Extreme Reach, Sessions is responsible for developing sell-side creative sourcing solutions, working closely with programmers and publishers to maximize their ability to swiftly launch multi-platform campaigns in order to monetize content while ensuring their audiences have seamless viewing experiences across every platform.

“Bunker is a natural fit at Extreme Reach with his strong relationships and deep understanding of the specific challenges programmers and publishers face in this multi-platform, multi-screen world with regard to getting the myriad creative assets they need to launch campaigns,”said Tim Conley, CEO of Extreme Reach. “For over a decade we’ve worked closely with the thousands of TV outlets throughout North America, ensuring they receive ads in pristine, broadcast-ready quality. Now we have an opportunity to solve a host of messy workflow problems on IP-based platforms for these same networks, cable operators and local stations with Bunker leading the charge.”

“Technology has made advertising so much more exciting, offering new opportunities to reach consumers at the right moment and on the right device. What it hasn’t done is make doing so easier. That’s what I intend on achieving for our partners on the sell-side of the advertising equation,” said Sessions. “Programmers need a streamlined workflow to source and serve ads across VOD, OTT and all platforms on which they must monetize their content and no company is better suited to do that than Extreme Reach.”