• 30% of Brits admit they should make better use of their time on holiday
• More than a quarter (28%) of British holidaymakers spend between two and four hours a day drunk while holidaying abroad
• The average British holidaymaker spends up to 2 hours 30 minutes a day getting ready just to sit by the pool

Brits are falling short when it comes to making the most of our time on holiday, spending less than a quarter (5 hours 42 mins) of each day exploring our holiday destination, new research shows.

Holiday comparison site icelolly.com surveyed the nation find out how Brits spend their days on holiday and whether or not they make the most of their destination.

From wasting time hungover to spending hours getting ready, the research revealed a huge 30% admit they should make better use their time while abroad.

In order to prove there are better ways to make the most of your time on holiday, icelolly.com also treated four lifestyle bloggers to the ultimate Ibiza getaway, involving a mixture of activities covering everything from parasailing to pool parties.

To see how icelolly.com helped the four bloggers make the most of their trip please visit: https://www.icelolly.com/icelollyinibiza

The results of the research show instead of discovering the local culture, Brits spend over 12 hours a day of their precious holiday time on activities they normally do at home including:

Activity	Number of hours a day
Browsing social media	2 hours 12 mins
Getting ready (dressed,hair, makeup etc.) to sit by the pool or on the beach	2 hours 30 mins
Getting ready (dressed,hair, makeup etc.) to go out on an evening	2 hours 48 mins
Being drunk	2 hours 54 mins
Being hungover	2 hours 18 mins

The research reveals that more than a quarter (26%) of British holidaymakers spend one hour a day on social media while abroad, with 10% of 25-34 year olds spending up to three hours a day catching up with their friends’ latest posts and tweets.

Birmingham appears to be the city most addicted to social media, with residents admitting to spending an average of 2 hours 42 minutes daily on social media, closely followed by London  at 2 hours 36 minutes.

However, it’s not just the pull of social media that is distracting people from seeing the sights, as more than a quarter (28%) of Brits spend up to 4 hours a day drunk and a fifth (21%) spend up to four hours nursing a hangover everyday during their getaways.

When it comes to preparing themselves for their day ahead, the average British holidaymaker takes 2 hours 30 minutes a day to get ready just to sit by the pool or on the beach, spending only slightly more time (2 hours 48 minutes) preparing for an evening out.

It appears to be men who really take their time getting ready for a night on the town, as the average British male admitted to spending 2 hours 54 minutes perfecting their appearance, compared to women taking an average of 2 hours 42 minutes.

Emma Hart, Content Outreach Coordinator from icelolly.com said: “We think it’s a real shame not to make the most of your surroundings and explore the local culture when travelling to somewhere new. The aim of our blogger trip was to highlight just how diverse locations like Ibiza can be if you’re up for exploring.

“It’s important to make the most of your break and escape the normalities of everyday life. There are so many different activities which can suit everyone across all our locations, it’s just a matter of planning ahead for your trip.”

To be in with a chance of winning a holiday to Ibiza for yourself please visit:https://www.icelolly.com/icelollyinibiza