Connect with us

Top Stories

British men revealed as the vainer of the sexes



British men revealed as the vainer of the sexes
  • Men confess to admiring their reflection 28 times each day
  • Brits take an average of 8 selfies before sharing on social media
  • Liverpool crowned as the vainest city in the UK

BOTH MEN and women invest time and money into their appearance, but new research has revealed that men are indeed the vainer of the sexes.

A survey of 1,021 UK adults carried out by interiors etailer,, found that men are the vainer sex, as men confess to admiring their reflection 28 times each day, whilst women did so 21 times each day.

Despite men looking in the mirror more often, the research data found it was women who look in the mirror for longer on each occasion, as they confess to spend an average 42 minutes each day, which equates to more than 10 days (10.65) per year.

In comparison to women, men spend an average of 31 minutes per day gazing in the mirror which equates to almost eight days (7.79) per year.

The survey also quizzed respondents on their selfie habits, the research found that Brits take on average 8 selfies before posting them on social media.

The data revealed that men take on average five selfies before settling on the perfect picture, while women capture 11 before they are happy to share with the world.

Despite spending so long primping and preening in front of the mirror, 80% of Brits said they edit and filter images of themselves to improve their appearance before sharing with friends and family on social media.

Mark Kelly, marketing manager at said: “From the research it’s clear to see that both men and women take pride in their appearance on a daily basis and it’s also surprising to see how many days this equates to each year.

“The ever-growing selfie trend on social media has undoubtedly made Britons more aware of their appearance. However, despite spending so long looking at their reflection a large number of British adults still feel the need to tweak and edit their images to meet certain standards before choosing to share them on social media.”

Liverpool locals were found to be the vainest city in the UK spending an average of 45 minutes gazing at their reflection, a whole eight and a half minutes longer than the national average.

Nottingham residents were found to be the least vain city in the UK, spending an average of 29 minutes admiring their reflection each day.

Furniture123 is an etailer of affordable, yet stylish home furnishings for the home and bathrooms, which can be purchased through its website.

For more information, visit

Editorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.

Call For Entries

Global Banking and Finance Review Awards Nominations 2021
2021 Awards now open. Click Here to Nominate

Newsletters with Secrets & Analysis. Subscribe Now

Newsletters with Secrets & Analysis. Subscribe Now

Newsletters with Secrets & Analysis. Subscribe Now