New service provides marketers with strategic action plan to drive greater business performance from existing marketing technology investments

Global consulting agency Bluewolf today introduced a service designed to help marketers unlock the full potential of their cloud-based marketing automation solutions. Designed for companies that have already implemented leading cloud marketing automation platforms – such as Salesforce, Marketo and Oracle – the Bluewolf Digital Marketing Assessment will audit current business and technology performance, and recommend a plan to generate greater ROI from marketing automation investments.

In a recent survey conducted by research firm Ascend2, respondents said their biggest barrier to success with marketing automation was lack of an effective strategy (Marketing Automation Trends Survey, Ascend2 and Research Partners, February 2016).

“Today’s cloud marketing automation solutions have tremendous power to drive business results like never before. Many companies, however, are just beginning to leverage its full power,” said Corinne Sklar, chief marketing officer at Bluewolf. “Through our Digital Marketing Assessment methodology, Bluewolf can provide marketers with the best strategy, systematic approach and global resources to more effectively leverage their marketing automation solutions – and drive more compelling returns from these investments.”

The Bluewolf Digital Marketing Assessment provides three core deliverables:

• Performance audit. Bluewolf’s marketing experts analyze and scorecard all functional areas of currently deployed marketing automation technologies and provide a qualitative assessment of technology usage compared to industry best practices.

• Action plan. Armed with actionable insights, Bluewolf determines next steps and any quick wins with existing technology, creates a matrix to determine priorities based on the needs of the business, and provides a big-picture view into how current processes and technologies work within the business.
• Measurement. Finally, the team recommends the most effective metrics and processes to continuously track improvements over time.

“The Bluewolf Digital Marketing Assessment is a strategic plan of action – not simply a review of existing marketing technology,” added Sklar. “With our deep Salesforce and multi-cloud expertise, Bluewolf is also uniquely positioned to help clients integrate their marketing automation software with their Salesforce CRM solution to drive even greater value from both investments.”

Global home-building products leader James Hardie recently called upon Bluewolf’s team of Salesforce and Marketo experts to plan – and execute – a digital marketing makeover to better support its growing business.

“Bluewolf has been a tremendous partner in helping James Hardie remake its digital strategy and marketing automation solution to better support our business as it evolves,” said Bridget Kulla, digital marketing manager, James Hardie. “They remain a strategic partner for our team as we continue scaling our business.”

Within a year of engaging Bluewolf, James Hardie’s online form conversions grew by 270 percent, and email engagement and click-throughs increased more than 70 percent. More than 35,000 leads also downloaded James Hardie’s content, with nearly 85 percent of these being net new prospects. By more effectively communicating the right message to the right customers at the right time, James Hardie also saw an impressive 300 percent increase in Marketing Qualified Leads (MQLs). See full story here.