Kinection, Bloomberg Media’s expanded custom content studio, has formed a commercial content partnership with Oracle to engage finance leaders across Europe, Middle East and Africa.

 The campaign will explore the changing role of today’s CFOs as they become increasingly empowered by data and technology.

The campaign, uses data and trends from Bloomberg Intelligence, syndicated content from Bloomberg’s global editorial teams and bespoke custom content.  It also includes sponsorship of a Bloomberg editorial event for European finance leaders chaired by a Bloomberg journalist.

The deal has been brokered by Zenith and is being managed by its specialist content division, Newcast.

Penny Bartram, Head of Bloomberg Media’s Content Solutions in EMEA, said: “This exciting deal with Oracle plays to the strength of Bloomberg’s regional scale, deep relationships with the finance and technology sectors and our ability to generate powerful data-driven insights.

“It continues our fantastic momentum in the commercial content space as we develop our multimedia offering for a wide range of brands.”

Gaye Hudson, VP of EMEA Communications from Oracle said: “We’re delighted to partner with Bloomberg Media to help promote Oracle’s suite of products and how they can help the world’s finance leaders adapt to the changing business landscape. We have products that are fundamentally changing the way business leaders operate, and Bloomberg’s relationship with CFOs and market expertise makes them a perfect partner.”

Sam Bueno de Mesquita, Newcast Worldwide Social Director said: “This partnership with Bloomberg is the central pillar of a massive content campaign that we are running on Oracle’s suite of products for finance leaders. Our partnership experts have worked to ensure reach, impact and integration with the wider campaign.”