Banks must become places that people want to visit. Otherwise, like bookstores, they will soon become obsolete. Since everyone in the field will be offering similar services through software, the only viable means to differentiate your brand is through customer service. Branding and design are top factors in enhancing client relations at physical banking locations. They establish character, decorate, inform and even entertain.
Utilizing visual tools to introduce a robust identity is the biggest banking trend of 2022. Experts at this sign making company can help you with all of your visual communication needs such as custom light boxes, architectural displays, vinyl decals and much more. Let’s take a look at how signage, branding and design can entice people to bypass an online platform and visit their local banking branch instead.
Brand-Building Bank Signs
The reputation of your brand depends largely on how it looks. Branding your bank with a distinct design is the first step to creating a professional image. Company name and logo signs must have precisely chosen elements that reflect a dynamic character. Font, colors and shapes represent specific attributes and trigger reactions in your clients. Placement is also an important factor in visibility and aesthetics. Signs positioned on the roof create a sense of authority, for example. Have multiple sizes placed in prominent areas and keep your brand’s visual expression consistent but don’t overdo it. Upscale designs focus on overall style over excessive branding insignia.
Decorative Bank Features
Branch-based banks, like business lounges at an airport, must offer exclusive perks that can’t be attained via virtual means. Leverage the use of decorative features to build up your identity. Interior design shows your unique nature, attention to detail and enhances customer experience. A pleasant interior is more enjoyable for customers to spend time in for many reasons. Ornate seating arrangements, opulent carpets, vinyl lettering and even paintings are fully acceptable and encouraged inside modern bank buildings. They boost mood, add a sense of style and distinguish your property from the austerity of traditional business institutions.
Informative Bank Displays
Informative displays may seem boring but they’re a key aspect of successful bank designs. They eliminate confusion and facilitate the customer journey. You can use popular navigational symbols in the same style as your brand image to streamline navigation, inform customers of new deals or share helpful insights. Keeping customers aware of everything from news to recent program updates will increase their confidence, reduce stress and allow them to feel at ease. When brands build trust, consumers are 81% more likely to keep doing business with them.
Displays should be useful as well as attractive to maintain a sense of sophistication.
Entertaining Bank Designs
Success in the modern world is centered around entertainment. Customers are not satisfied with simple functions anymore, even when it comes to financial institutions. Instead of making people wait in idle lines, give them something engaging to look at or do. Highlight success stories on screens, offer freebies like hot drinks, include a play space for kids, provide magazines for reading… Even a private lounge inside your bank is something to consider if you’re serious about customer retention. Stand-out features are the future of offline operations.
People need to see a value beyond automated transactions in order to visit a bank these days. The more trendy you can get with the design of your location, the better chance you’ll have of pleasing customers. It’s true that most things can be done online now but people still enjoy personal interactions. That is – if those experiences can go above and beyond what’s available on virtual platforms. A cold building with strictly business oriented procedures doesn’t offer any appeal. A chic lounge with your own personal banker does. In an increasingly digital world, tangible solutions will be a welcome reprieve for your customers and a success story for your brand.
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