Connect with us

Top Stories

APEX CLEARING PARTNERS WITH INVESTCLOUD TO DELIVER NEW DIGITAL ADVICE PLATFORM

APEX CLEARING PARTNERS WITH INVESTCLOUD TO DELIVER NEW DIGITAL ADVICE PLATFORM

Highly customizable platform will offer integrated digital wealth solutions to financial institutions 

Apex Clearing, an independent, full-service clearing firm and leader in the digital wealth space, has selected global FinTech firm InvestCloud as a technology partner to offer a new digital advice platform. Apex’s offering will allow FinTech startups and financial institutions alike to quickly take to market differentiated and personalized digital advisory services, using a fully featured, hyper-modular technology platform, with integrated, API-enabled custody and clearing services.

Apex already serves many leading retail-focused FinTech firms – including Betterment and Robinhood. But Apex is developing the new platform with InvestCloudto meet an underserved market need: solutions for new and established businesses that want premier custody services as well as sustainably customizable technology. This combination of Apex’s sophisticated, scalable API technology with InvestCloud’s breadth of intuitive apps and solutions will deliver even more ways for advisors to grow their business.

“At Apex, we are committed to developing solutions that empower innovation and drive growth within our clients’ businesses,” said Apex’s CEO Bill Capuzzi. “A big part of that is helping businesses distinguish themselves in the new era of digital investing – and not simply be seen as taking a ‘me too’ approach. Our new partnership with InvestCloud has allowed us to develop a highly customizable platform that does exactly that. It’s a seamless partnership between our two firms.”

John Wise, co-founder and CEO of InvestCloud, said: “Apex is the preeminent custodian and clearing firm in the digital wealth space, and we’re excited to enhance their digital offerings. Unlike most custodians’ platforms, this offering will be flexible and customizable as clients’ needs grow. And while the focus of this offering is digital advice, we’re pre-integrating our full library of over 200 financial apps to enable seamless future growth as the business scales.”

Apex will begin onboarding new clients to the platform starting later this year. InvestCloud’s flexible digital app platform supports a range of clients from independent RIAs to some of the world’s largest banks. Configuration of the apps, pre-integrated to Apex’s custody and clearing offering, enables all types of institutions to create a differentiated solution for a variety of client types.

Editorial & Advertiser disclosure
Our website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.
Global Banking and Finance Review Awards Nominations 2021
2021 Awards now open. Click Here to Nominate

Recommended

Newsletters with Secrets & Analysis. Subscribe Now