Published by Gbaf News
Posted on January 27, 2014
4 min readLast updated: January 22, 2026
Leading US insurance company implements new system to provide secure telephone payments without compromising on its award-winning service.
Semafone today announced that Amica Mutual Insurance Company has selected Semafone’s secure payments solution to handle its payments taken over the telephone. The new system will be implemented across Amica’s 40 branches and customer call centre locations in the U.S. The move is part of Amica’s continued commitment to providing exemplary customer service for its policyholders.
Once the technology has been fully implemented, it will be used by approximately 1,500 customer service representatives who will have the ability to process secure telephone payments through Semafone.
Amica chose Semafone to provide a new payments system that complies fully with Payment Card Industry Data Security Standard (PCI DSS) regulations after exploring and eliminating a number of alternative options.
Semafone’s award-winning technology allows the customer to enter payment card details via their telephone keypad, sending the numbers directly to the payment processor. The customer service representative stays on the line throughout the call to assist the customer as necessary, but cannot see or hear sensitive payment card information. In this way, Semafone provides a completely secure system without compromising on service.
“Amica’s mission is to create peace of mind and build enduring relationships with our policyholders so providing exceptional service is our number one priority,” said Gil Bishop, Information Security Officer at Amica. “Semafone’s solution gives us the ability to proactively deliver the best possible service to our customers, while protecting them at the same time.”
“Amica’s selection of Semafone demonstrates that Semafone’s technology is about providing the best possible customer service as well as delivering secure telephone payments,” said Tim Critchley Semafone CEO. “We are glad to be working with Amica to reassure policyholders while helping the company to maintain its award-winning level of customer service.”
Leading US insurance company implements new system to provide secure telephone payments without compromising on its award-winning service.
Semafone today announced that Amica Mutual Insurance Company has selected Semafone’s secure payments solution to handle its payments taken over the telephone. The new system will be implemented across Amica’s 40 branches and customer call centre locations in the U.S. The move is part of Amica’s continued commitment to providing exemplary customer service for its policyholders.
Once the technology has been fully implemented, it will be used by approximately 1,500 customer service representatives who will have the ability to process secure telephone payments through Semafone.
Amica chose Semafone to provide a new payments system that complies fully with Payment Card Industry Data Security Standard (PCI DSS) regulations after exploring and eliminating a number of alternative options.
Semafone’s award-winning technology allows the customer to enter payment card details via their telephone keypad, sending the numbers directly to the payment processor. The customer service representative stays on the line throughout the call to assist the customer as necessary, but cannot see or hear sensitive payment card information. In this way, Semafone provides a completely secure system without compromising on service.
“Amica’s mission is to create peace of mind and build enduring relationships with our policyholders so providing exceptional service is our number one priority,” said Gil Bishop, Information Security Officer at Amica. “Semafone’s solution gives us the ability to proactively deliver the best possible service to our customers, while protecting them at the same time.”
“Amica’s selection of Semafone demonstrates that Semafone’s technology is about providing the best possible customer service as well as delivering secure telephone payments,” said Tim Critchley Semafone CEO. “We are glad to be working with Amica to reassure policyholders while helping the company to maintain its award-winning level of customer service.”
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