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Allianz Trade in Asia Pacific appoints Regional Head of E-Commerce
Global Banking & Finance Review®
Company
James Lie
Allianz Trade in Asia Pacific is pleased to appoint James Lie as Regional Head of E-Commerce effective 1 April 2024. He will be stationed in Singapore.
Mr Lie joined Allianz Trade in 2018 as Country Manager for Indonesia. During his tenure, he has successfully developed the Indonesia portfolio and built up the company’s reputation and competitive advantage through partnerships with local business partners. Prior to Allianz Trade, Mr Lie has accumulated over 15 years of experience in the trade credit insurance field. Mr Lie holds a Bachelor of Science (Hons) degree in Banking and Finance from the London School of Economics and Political Science.
On Mr Lie’s appointment, Shan Aboo, Regional Commercial Director at Allianz Trade in Asia Pacific, says, “We are thrilled to have James heading e-commerce for the region. The potential of B2B e-commerce in Asia Pacific is immense, and as the world’s leader in trade credit insurance, we are poised to lead this industry growth with our e-commerce and Buy-Now-Pay-Later (BNPL) solutions. With his demonstrated track record of delivering results, James will deliver these innovative solutions and make trade easier for businesses.”
“I am deeply honored and excited for this appointment. It represents a tremendous opportunity to drive innovation, foster strategic partnerships, enhance customer experience, and capitalize on the immense growth potential of the e-commerce sector in this dynamic region. With the launch of Allianz Trade pay recently, we have created a service for all B2B e-commerce players ranging from e-merchants, BNPL providers, to financial institutions and marketplaces. It covers the entire B2B e-commerce value chain and brings benefits to the B2B e-commerce market, from security and competitiveness to simplicity and flexibility. Give your business a boost by offering your customers a full and fuss-free digital experience,” Mr Lie concludes.
E-commerce refers to the buying and selling of goods or services using the internet. It encompasses various online transactions, including retail sales, electronic payments, and online auctions.
Trade credit insurance is a type of insurance that protects businesses against the risk of non-payment by their customers. It helps companies manage credit risk and maintain cash flow.
A Regional Head is an executive responsible for overseeing operations and strategic initiatives within a specific geographical area or region of a company.
A competitive advantage is a condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.
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