Allianz Trade in Asia Pacific appoints Regional Head of E-Commerce

James Lie to lead regional e-commerce efforts from Singapore

James Lie

Allianz Trade in Asia Pacific is pleased to appoint James Lie as Regional Head of E-Commerce effective 1 April 2024. He will be stationed in Singapore.

Mr Lie joined Allianz Trade in 2018 as Country Manager for Indonesia. During his tenure, he has successfully developed the Indonesia portfolio and built up the company’s reputation and competitive advantage through partnerships with local business partners. Prior to Allianz Trade, Mr Lie has accumulated over 15 years of experience in the trade credit insurance field. Mr Lie holds a Bachelor of Science (Hons) degree in Banking and Finance from the London School of Economics and Political Science.

On Mr Lie’s appointment, Shan Aboo, Regional Commercial Director at Allianz Trade in Asia Pacific, says, “We are thrilled to have James heading e-commerce for the region. The potential of B2B e-commerce in Asia Pacific is immense, and as the world’s leader in trade credit insurance, we are poised to lead this industry growth with our e-commerce and Buy-Now-Pay-Later (BNPL) solutions. With his demonstrated track record of delivering results, James will deliver these innovative solutions and make trade easier for businesses.”

“I am deeply honored and excited for this appointment. It represents a tremendous opportunity to drive innovation, foster strategic partnerships, enhance customer experience, and capitalize on the immense growth potential of the e-commerce sector in this dynamic region. With the launch of Allianz Trade pay recently, we have created a service for all B2B e-commerce players ranging from e-merchants, BNPL providers, to financial institutions and marketplaces. It covers the entire B2B e-commerce value chain and brings benefits to the B2B e-commerce market, from security and competitiveness to simplicity and flexibility. Give your business a boost by offering your customers a full and fuss-free digital experience,” Mr Lie concludes.