Chris Leach
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AIR CHARTER SERVICE TO INVEST £10 MILLION IN CHARTER TECHNOLOGY

Published by Gbaf News

Posted on January 30, 2015

2 min read
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Air Charter Service Announces Major Tech Investment

Leading aircraft Charter Company, Air Charter Service, has announced plans to spend around £10 million over the next five years advancing the company’s charter booking technologies and online presence.

Chairman Discusses Role of Technology and Service

Chris Leach, Chairman and Founder of ACS, commented; “Whilst we believe that the award-winning personal service that we offer will never be replaced entirely by technology, we are adapting the traditional brokerage model. Developments such as our popular jet prices app, which launched two years ago and allows customers to get instant charter quotations, enhance our customers’ ACS experience, as we move more online than in previous years. We are currently revamping and redeveloping all of our websites, with enhanced functionality, with the planned release date in the spring. We are developing real time customer information portals and are planning on investing in other disruptive technology over the next few years.

Chris Leach

Chris Leach

Expanding Technology to Support Global Operations

“We have always invested in technology, but now the need is greater than ever. To cover the three divisions in each of our eighteen offices and the 50,000 aircraft that we have access to, we already have many websites around the world in multiple languages – each tailored to the local marketplace and culture. Each office also has our custom-made charter bookings platform, and this bespoke software allows us to efficiently source aircraft anywhere in the world.

“Many of our competitors claim to be unique by investing in technology, but ultimately we feel that we have an advantage due to our existing international footprint, meaning technological developments will easily be rolled out worldwide. We provide our customers with global solutions, not local gimmicks.

Company Growth and Future Ambitions

“It is an exciting time at ACS following an outstanding 2014 which showed strong growth and around £300 million in sales. We have always been a highly ambitious company and the board is hoping that this investment will keep us leading the technology race in the charter marketplace.”

Key Takeaways

  • Air Charter Service (ACS) plans to invest approximately £10 million over five years in charter booking technologies and its online presence.
  • ACS is revamping its websites, developing real-time customer portals, and launched its ‘Jet Prices’ app two years prior, offering instant charter quotations.
  • With 18 offices, access to 50,000 aircraft, and multi‑language, locally tailored websites, ACS aims to deploy technology globally to enhance its service model.
  • The investment builds on strong performance in 2014 (around £300 million in sales) and is aimed at maintaining ACS’s leadership in charter marketplace technology.
  • ACS emphasizes blending award‑winning personal service with digital innovation rather than replacing human interaction entirely.

References

Frequently Asked Questions

What is the purpose of ACS’s £10 million investment?
To advance charter booking technologies and online presence, including new websites, real‑time customer portals and further disruptive tech investment.
What technology has ACS already launched?
ACS launched the ‘Jet Prices’ app about two years earlier, which allows customers to get instant charter quotations.
How will ACS deploy these new technologies?
ACS will roll out enhanced websites and platforms across its 18 global offices, leveraging its international footprint for rapid deployment.
Does ACS plan to replace personal service with technology?
No, ACS emphasizes that while technology enhances experience, its award‑winning personal service remains central and will not be entirely replaced.

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