Aegis Limited, a leading outsourcing and technology services company, announced that it has been recognized as a Major Player in the IDC Marketscape: Worldwide Business Analytics BPO Services 2014 Assessment (doc #249299, June 2014). IDC Marketscape measures key strategy of a service provider success across two primary categories — capabilities and strategies.

Among the key strength that acknowledge Aegis in this honour is its strategic and operational capability of embedding business analytics to transform an enterprise’s customer insight into action and influence top line growth.

According to the IDC report – Aegis’ analytics solution includes analysis of customer experience, sales, customer engagement, marketing, innovation, and collections across various touch points and a consumer experience scorecard to drive Customer Lifetime Value.

Sandip Sen, Global CEO, Aegis Limited, “We are pleased that IDC has recognized our areas of strengths in Business Analytics and identified Aegis as a Major Player. This recognition further acknowledges our capabilities in correlating and identifying customer patterns through business analytics that enables access to real time business information in a single window”.

IDC Business Analytics BPO Marketscape research is designed to evaluate the quantitative and qualitative characteristics that define success in Business Analytics BPO services market. The evaluation criterion is based on the factors expected to be the most influential for success in the market in both the short term and the long term. Key success factors for business analytics BPO services vendor include: Talent management, Life cycle of Business Analytics services, Services Portfolio Strength and Vendor strategies.

The business analytics services at Aegis are bundled along with BPO solutions that include Customer Lifecycle Management, Financing and Accounting (F&A), Human Resources (HR), and Spend Management. The company has made investments across building Global Command Centres, Social and Digital Media Engagement Analytics, Enterprise Business Solutions, which further provides a strong proof of concept for its business analytical capabilities.