Aegis recognized as Major Player in IDC Marketscape for Business Analytics BPO Services - Global Banking & Finance Review
Featured image highlighting Aegis Limited's recognition in the IDC Marketscape for Business Analytics BPO Services, emphasizing its strategic capabilities and market influence.
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AEGIS POSITIONED AS A MAJOR PLAYER IN THE IDC MARKETSCAPE: WORLDWIDE BUSINESS ANALYTICS BPO SERVICES

Published by Gbaf News

Posted on July 19, 2014

2 min read

· Last updated: January 24, 2019

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Aegis Recognized as IDC Major Player

Aegis Limited, a leading outsourcing and technology services company, announced that it has been recognized as a Major Player in the IDC Marketscape: Worldwide Business Analytics BPO Services 2014 Assessment (doc #249299, June 2014). IDC Marketscape measures key strategy of a service provider success across two primary categories — capabilities and strategies.

Strategic Use of Business Analytics

Among the key strength that acknowledge Aegis in this honour is its strategic and operational capability of embedding business analytics to transform an enterprise’s customer insight into action and influence top line growth.

AEGIS Positioned As A Major Player In The IDC Marketscape: Worldwide Business Analytics Bpo Services

AEGIS Positioned As A Major Player In The IDC Marketscape: Worldwide Business Analytics Bpo Services

Scope of Aegis Analytics Solutions

According to the IDC report – Aegis’ analytics solution includes analysis of customer experience, sales, customer engagement, marketing, innovation, and collections across various touch points and a consumer experience scorecard to drive Customer Lifetime Value.

Sandip Sen, Global CEO, Aegis Limited, “We are pleased that IDC has recognized our areas of strengths in Business Analytics and identified Aegis as a Major Player. This recognition further acknowledges our capabilities in correlating and identifying customer patterns through business analytics that enables access to real time business information in a single window”.

Overview of IDC Marketscape Evaluation

IDC Business Analytics BPO Marketscape research is designed to evaluate the quantitative and qualitative characteristics that define success in Business Analytics BPO services market. The evaluation criterion is based on the factors expected to be the most influential for success in the market in both the short term and the long term. Key success factors for business analytics BPO services vendor include: Talent management, Life cycle of Business Analytics services, Services Portfolio Strength and Vendor strategies.

Bundled Analytics and BPO Services

The business analytics services at Aegis are bundled along with BPO solutions that include Customer Lifecycle Management, Financing and Accounting (F&A), Human Resources (HR), and Spend Management. The company has made investments across building Global Command Centres, Social and Digital Media Engagement Analytics, Enterprise Business Solutions, which further provides a strong proof of concept for its business analytical capabilities.

Key Takeaways

  • Aegis was recognized as a ‘Major Player’ in IDC Marketscape’s 2014 Worldwide Business Analytics BPO Services assessment.
  • Key strengths cited include embedding analytics across customer experience, sales, marketing, innovation and collections.
  • Analytics were delivered via a consumer experience scorecard to drive Customer Lifetime Value.
  • Aegis combined analytics with BPO services such as CRM, finance & accounting, HR, and spend management.
  • Investments in Global Command Centres and digital media engagement reinforced Aegis’s analytical capabilities.

Frequently Asked Questions

What recognition did Aegis receive in the IDC Marketscape report?
Aegis was named a ‘Major Player’ in the IDC Marketscape: Worldwide Business Analytics BPO Services 2014 Vendor Assessment.
What areas of analytics did IDC highlight in Aegis’s capability?
IDC highlighted analytics in customer experience, sales, customer engagement, marketing, innovation, collections, and its use of a consumer experience scorecard for Customer Lifetime Value.
What BPO services did Aegis bundle with its analytics?
Aegis bundled analytics with BPO services including Customer Lifecycle Management, Finance & Accounting, Human Resources, and Spend Management.
What investments supported Aegis’s analytics BPO offerings?
Investments included Global Command Centres, Social and Digital Media Engagement Analytics, and Enterprise Business Solutions.

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