Act-On Named Visionary in 2018 Gartner Magic Quadrant for CRM Lead Management | GBAF

Act-On Named Visionary in 2018 Gartner Magic Quadrant for CRM Lead Management | GBAF

Editorial & Advertiser disclosure

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Top Stories > Act-on named a visionary in the 2018 Gartner Magic quadrant for CRM lead management

Act-on named a visionary in the 2018 Gartner Magic quadrant for CRM lead management

Published by Gbaf News

Posted on September 20, 2018

3 min read

Last updated: January 21, 2026

Predictions for the Indian IT industry in 2019 focusing on AI and ML integration - Global Banking & Finance Review — This image illustrates the significant trends in the Indian IT industry for 2019, highlighting the integration of AI and ML technologies. It reflects the evolving landscape that businesses must navigate, particularly in the BFSI sector.

Act-On Software, the leading Adaptive Marketing platform that drives personal and purposeful multi-channel marketing for mid-market enterprises, announces that it has been positioned by Gartner, Inc. as a Visionary in the 2018 Magic Quadrant for CRM Lead Management. Gartner’s evaluation is based on extensive research and customer feedback that speaks to Act-On’s completeness of vision and ability to execute. This is the second time that Act-On was named a Visionary in this Magic Quadrant analysis.

“To us, our Visionary position in the 2018 Gartner Magic Quadrant for CRM Lead Management is confirmation of our promise to innovate bravely, guide customers to unlock creative marketing strategies, and help marketers connect at a more personal level,” said Kate Johnson, Act-On Software CEO. “We feel that Gartner analysis reflects this commitment to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn customers’ data into applicable substance.”

Act-On’s Adaptive Marketing vision for the future of marketing automation is the new standard for B2B marketing automation.

Adaptive Marketing adds an intelligence layer that predicts, adapts, and responds to the way each customer wants and expects to be engaged. This allows marketers to deliver more precise, personalised engagement paths for buyers and customers. In doing so, marketers will have access to engagement data everywhere, so they can promptly deliver the best message, at the perfect time, through the ideal channel with machine learning.

Act-On’s Adaptive Marketing vision and strong focus on customer success has driven its recent business momentum. In a sign of customer confidence, Act-On set company records for contract lifetime value while hiring almost 100 new employees in 2018. Some of Act-On’s 4,000+ customers include large enterprise organisations like Samsung Semiconductor, Inc., The Guardian Life Insurance Company of America® (Guardian), and Hughes Europe, along with customers across key industries such as NYU (Higher Ed), GenPak (Manufacturing) and Truity Federal Credit Union (Fiserv).

To receive a complimentary copy of the 2018 Gartner Magic Quadrant for CRM Lead Management report, please visit here.

Gartner, Magic Quadrant for CRM Leader Management, Ilona Hansen, Jason Daigler, Julian Poulter, Noah Elkin, 12 September 2018.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.