The frenetic upsurge in the internet and social media in the past few decades has resulted in distinct changes taking fruition at a faster pace. Marketing is one such territory that has exhibited a gradual but steady progression in the ongoing years.
The latest technological innovations have a deep-rooted impact on business functionality by altering the visage of marketing. Nowadays, mobile phones are being increasingly recognized as a revolutionary medium of marketing with profound infiltration.
The basic tenets of the marketing game are constantly varying. The fundamentals of marketing, known and applied so far will change perpetually in the times to come. Here we offer a sneak peek into what lies ahead of marketing.
TRANSPARENCY
Over the past few years, brands have infused more focus towards maintaining transparency, a hitherto unexploited marketing asset, in a bid to win the trust and loyalty of their customers.
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In the near future, transparency would become more imperative because of the growing need for brands to convey a greater responsibility while offering their products to the customers.
With the evolution of the attitude of the consumers towards brand awareness and acceptance, an ever-lasting alliance with faith and trust is something that consumers would care for instead of the brand itself.
SOCIAL MEDIA
Social media has gradually metamorphosed from a trivial mingling network to a broadly showcased marketing platform. Now, almost all the giant social media platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat etc. are widely promoted as marketing and advertising channels.
Today, because of its prodigious active follower base (over one-third of the world’s total populace) and far-reaching effects in people’s lives, brands so far have gone ahead capitalizing on social media as the most favoured marketing avenue.
This is corroborated by the fact indicating a stupendous rise in social media advertising by an average 40% every year. Consequently, this would make the future of marketing closely connected with social media.
USER-CREATED CONTENT
Today brands depend and invest a great deal in creating various types of content such as videos, images, audio text etc. to generously engage consumers.
The future would turn the table, and the process has already stepped in with a discernible change in the consumer psyche, leading to an upswing in online blogs, user-reviews, and social media engagement.
Social walls are expected to be another form of a futuristic avenue whereby users can share their content on a social media conglomerate called the social media aggregation. It’s the confluence of all social media platforms where user-generated content about brand or product quality will be talked about.
This would eventually draw in consumers who would advertise and assess the brand by creating real-time and experience-oriented content instead of fabricated make-believe stories.
PERSONALIZED MARKETING WITH BIG DATA
Another product of technological innovation other than social media that has started gaining adequate ground in marketing is data.
Data had been consistently vital in the realm of marketing. Data has likewise advanced with time, from simple things like contact information, email Ids to more complex and intricate affairs like evaluating consumer behaviours and shopping propensities.
Truly, data has begun penetrating deeply into the marketing ambit by creating ample personalized marketing strategies to provide exact and meticulous insights about consumer interests and preferences.
APP BASED MARKETING
With Big Data bringing in more personalization in showcasing marketing stratagems, the times ahead will observe the remarkable ascent of private messaging as a formidable marketing technique.
Epic mobile messaging platforms such as WhatsApp and WeChat have been markedly embraced as the new forms of personalized marketing media with potentials as tremendous as moving emails over and making them obsolete.
The time is very near when marketing would finally make headway to a distinctive app-based avatar. Apps like Snapchat have expeditiously earned accolades and recognition as the marketers’ most preferred choice for carrying out their marketing campaigns.
Winding up, the evolving innovation in technology is completely changing the pathway to market products and services by making it convenient, smooth, quantifiable, and futuristic.
