- Family-run group renews its partnership with leading prestige accident management provider for another three years
- Seamless integration helps retailer support 26% more not-at-fault customers in 2017
JCT600 has extended its long-standing partnership with prestige accident management provider, Accident Exchange to 2021.
With a relationship that dates back over 12 years, Accident Exchange is now an intrinsic part of the family-owned dealer group’s successful sales and aftersales channels, supporting not-at-fault customers across its 50 locations and 18 brands nationwide.
Acting as an extension of the retailer’s team, the accident management specialist drove a 34% year-on-year growth in bodyshop revenue during 2017.
It directly handles all customer enquiries to effectively manage the repair journey and reinforce lead-generation – a process which has seen an impressive 26% rise in the provision of replacement vehicles to customers in the last year alone.
JCT600’s Financial Analyst, Sam Tordoff, explained: “As a retailer of some of the most respected brands in the world, we know how important trust is to a business and that rings true with our business partners as well.
“Whether securing leads, alleviating pressure on our bodyshops or directly supporting our customers – Accident Exchange not only excels but does so as an extension of the team. That trust is invaluable and is why our partnership will extend to 15 years with the new contract.”
As part of the programme, Accident Exchange created a series of reciprocal partnerships with local bodyshops to ensure that all not-at-fault work is managed, whether by JCT600 or an approved partner, to deliver a mutually beneficial referral system.
Scott Hamilton-Cooper, Director of Sales and Operations at Accident Exchange, commented: “Continuing our long-term partnership with such a well-respected brand is a case-study of how businesses can work closely alongside one another to great effect.
“Having worked with JCT600 for over a decade, we’re proud to be an extension of the team; working as part of the brand, rather than on its behalf. That approach has reaped rewards for both of us, with positive, tangible results throughout the business.”
For more information about Accident Exchange, please visit www.accidentexchange.com.