Published by Gbaf News
Posted on September 27, 2013
5 min readLast updated: January 22, 2026
YPlan is ‘tonight’s going out app’ that puts New York nightlife two taps away. With a carefully curated shortlist of top events for every night, YPlan will inspire New Yorkers and visitors to enjoy the city like never before
YPLAN MOBILE-ONLY EVENT BOOKING AND DISCOVERY APP
New York, NY – YPlan, the world’s first mobile-only event booking app, launches in New York City today. Fresh off of their Series A funding round of $12 million, YPlan is taking the leap across the pond after attracting over 300,000 downloads in its hugely successful launch in London. Now, the app, which is available exclusively for iPad, iPhone and iPod touch, will allow serendipitous New Yorkers and anyone visiting the Empire State to discover and make last minute plans from a selection of carefully curated shows and performances happening tonight or tomorrow.
YPlan launches to answer the perennial question, ‘what am I doing tonight’? In just two taps, people can now discover, purchase, and go to events ranging from a Beyoncé show to an invitation-only concert like Sofar Sounds, or one of the city’s best-kept secrets like Rebel Bingo and chessboxing.
Locals and tourists looking to find cool things to do in New York are often overwhelmed with the endless lists, lack of guidance and limited availability of desirable event tickets at the last moment. By curating and making available up to fifteen of the best happenings in town every night, YPlan makes it easier than ever to have a spontaneous night out.
“New York is one of the most vibrant cities in the world, with events ranging from exquisite rooftop parties to silent discos and sold out A-list star concerts,” said YPlan’s co-founder Rytis Vitkauskas. “It is a city at the intersection of the tech and entertainment industries, with an audience that is on the forefront of cultural exploration. We couldn’t think of a better city to roll out YPlan in our expansion into the US.”
The ticketed entertainment industry globally generates around $50 billion in ticket sales and no single player has mastered a mobile-only ticketing platform that’s as intuitive as it is useful. In less than a year, YPlan made its way onto over 15 percent of London’s iPhones, hosting more than 4,000 events since launch in November 2012. After New York, YPlan will continue to expand to additional cities within the U.S., Europe and Asia.
About YPlan
YPlan was founded in 2012 by CEO Rytis Vitkauskas and CTO Viktoras Jucikas with the goal of helping people be truly spontaneous, allowing them to discover and purchase quality, curated, same-day events. In 2003, Rytis and Viktoras met during college at Jacobs University Bremen in Germany on a basketball court. Identifying the consumer shift to mobile commerce, they spotted a gap in the entertainment and ticketing market and decided to create YPlan.
YPlan has raised $12 million in funding from General Catalyst Partners, Wellington Partners, Octopus Investments, A-Grade Investments, Kevin Colleran and David Morin’s SLOW Ventures Fund, Shakil Khan and more.
YPlan is ‘tonight’s going out app’ that puts New York nightlife two taps away. With a carefully curated shortlist of top events for every night, YPlan will inspire New Yorkers and visitors to enjoy the city like never before
YPLAN MOBILE-ONLY EVENT BOOKING AND DISCOVERY APP
New York, NY – YPlan, the world’s first mobile-only event booking app, launches in New York City today. Fresh off of their Series A funding round of $12 million, YPlan is taking the leap across the pond after attracting over 300,000 downloads in its hugely successful launch in London. Now, the app, which is available exclusively for iPad, iPhone and iPod touch, will allow serendipitous New Yorkers and anyone visiting the Empire State to discover and make last minute plans from a selection of carefully curated shows and performances happening tonight or tomorrow.
YPlan launches to answer the perennial question, ‘what am I doing tonight’? In just two taps, people can now discover, purchase, and go to events ranging from a Beyoncé show to an invitation-only concert like Sofar Sounds, or one of the city’s best-kept secrets like Rebel Bingo and chessboxing.
Locals and tourists looking to find cool things to do in New York are often overwhelmed with the endless lists, lack of guidance and limited availability of desirable event tickets at the last moment. By curating and making available up to fifteen of the best happenings in town every night, YPlan makes it easier than ever to have a spontaneous night out.
“New York is one of the most vibrant cities in the world, with events ranging from exquisite rooftop parties to silent discos and sold out A-list star concerts,” said YPlan’s co-founder Rytis Vitkauskas. “It is a city at the intersection of the tech and entertainment industries, with an audience that is on the forefront of cultural exploration. We couldn’t think of a better city to roll out YPlan in our expansion into the US.”
The ticketed entertainment industry globally generates around $50 billion in ticket sales and no single player has mastered a mobile-only ticketing platform that’s as intuitive as it is useful. In less than a year, YPlan made its way onto over 15 percent of London’s iPhones, hosting more than 4,000 events since launch in November 2012. After New York, YPlan will continue to expand to additional cities within the U.S., Europe and Asia.
About YPlan
YPlan was founded in 2012 by CEO Rytis Vitkauskas and CTO Viktoras Jucikas with the goal of helping people be truly spontaneous, allowing them to discover and purchase quality, curated, same-day events. In 2003, Rytis and Viktoras met during college at Jacobs University Bremen in Germany on a basketball court. Identifying the consumer shift to mobile commerce, they spotted a gap in the entertainment and ticketing market and decided to create YPlan.
YPlan has raised $12 million in funding from General Catalyst Partners, Wellington Partners, Octopus Investments, A-Grade Investments, Kevin Colleran and David Morin’s SLOW Ventures Fund, Shakil Khan and more.
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