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YouTube expands shopping features to combat digital ad slowdown
Global Banking and Finance Review
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(Reuters) -YouTube said on Tuesday it is bringing shopping features to its TikTok-like short-form video service, as the Alphabet-owned company looks to fortify its revenue against a drop in spending by recession-wary advertisers.
(Reuters) -YouTube said on Tuesday it is bringing shopping features to its TikTok-like short-form video service, as the Alphabet-owned company looks to fortify its revenue against a drop in spending by recession-wary advertisers.
The feature, being tested with eligible creators in the United States, will allow them to tag products from their own stores.
“Viewers in the U.S., India, Brazil, Canada, and Australia can see the tags and interact with them and we’ll continue to bring tagging to more creators and geographies,” a Google spokesperson said.
The streaming service is also testing new commission schemes for influencers who sell products through links in videos.
This comes months after YouTube unveiled a new way for creators to make money on short-form videos, introducing advertising on its video feature Shorts and giving video creators 45% of the revenue.
The internet’s dominant video site has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos before burgeoning to 1 billion monthly users.
(Reporting by Bharat Govind Gautam and Abinaya V in Bengaluru; Editing by Subhranshu Sahu and Devika Syamnath)
YouTube's shopping feature allows creators to tag products from their own stores in videos, enabling viewers to interact with these tags and make purchases directly.
Advertising revenue is the income generated from displaying advertisements on platforms like YouTube. It is a significant source of income for content creators and platforms.
Commission schemes for influencers are payment structures that reward influencers with a percentage of sales generated through their promotional efforts, often linked to product sales in their content.
Short-form video content refers to brief videos, typically under 60 seconds, designed for quick consumption. Platforms like YouTube Shorts and TikTok popularize this format.
A digital ad slowdown refers to a decrease in spending by advertisers on digital platforms, often due to economic uncertainties or shifts in consumer behavior.
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