The cybersecurity company’s long-standing partnership with the UN agency is designed to help defund online piracy
The cybersecurity company’s long-standing partnership with the UN agency is designed to help defund online piracy
London, UK 25th August 2022: Cybersecurity and IP protection company, White Bullet, has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released a six month update revealing key trends in cybersecurity in the monitored markets throughout 2022.
WIPO is the global forum for intellectual property (IP) services, policy, information and cooperation – a self-funding agency of the United Nations. Its mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Meanwhile, WIPO ALERT is a secure, online platform to which authorised bodies in WIPO member states can upload details of websites or apps which have been determined to infringe copyright according to national rules. Combined with the millions of infringing web and app pages tracked by White Bullet, partners can be assured of security when blocking ads to pirate services.
The report covers data related to domains from selected WIPO ALERT territories, Italy, Lithuania and Spain; some 461 websites which were active with IP-infringing content and displayed ads. It includes an overview of trends in ad impressions and revenue on selected WIPO ALERT websites in Q1 and Q2 2022; an advertising snapshot; and a trend analysis.
Key highlights include the fact that branded ads decreased from 57% in the January 2022 Report to 51% in the July 2022 Report; a drop of six percentage points, or 11%.
Arts and Entertainment sector ads decreased from 49% in the January 2022 Report to 20% in the July 2022 Report – making this now the second highest sector for major brands ads after personal finance sector ads – which increased from 15% in the January 2022 Report to 50% in the July 2022 report.
“As a WIPO ALERT member, we are delighted to continue to support this valuable initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.”
White Bullet has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its Intellectual Property Infringement Platform (IPIP) is designed to make the job of detecting fraudulent content easier and helps to take the profit out of Intellectual property crime. By connecting rights owners and the advertising industry with real-time data about piracy risk, so all parties can take action, White Bullet’s solutions allow clients to understand the universe of piracy and to stop it from generating revenue.
For more information:
Peter Szyszko
peter.szyszko@white-bullet.com
PR Contact:
Maryum Sheikh, The Digital Voice PR Agency
About White Bullet Solutions
Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy risk data and protection, brand safety solutions, and full transparency on their advertising placement and digital supply chains.
White Bullet works collaboratively with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.
White Bullet comprises IP experts and dedicated technical engineers who specialise in AI, big data models, and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the funding and distribution of pirated content. With offices in London, New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.
Cybersecurity refers to the practice of protecting systems, networks, and programs from digital attacks. It involves implementing measures to safeguard sensitive information from unauthorized access and damage.
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce.
Online piracy is the unauthorized use, reproduction, or distribution of copyrighted materials over the internet. This includes music, movies, software, and other digital content.
Branded ads are advertisements that promote a specific brand or product, aiming to create brand awareness and loyalty among consumers. They often feature the brand's logo, messaging, and values.
Ad funding refers to the financial support provided by advertisers to promote their products or services through various media channels, including online platforms, television, and print.
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