Published by Gbaf News
Posted on February 2, 2016
4 min readLast updated: January 22, 2026
Based in India, Dubai and Toronto, the CEO of The Donn Corporation and Bestselling Author Has Facilitated Business Creation and Expansion for over 20 Years
A true embodiment of the oft-overused term “Game Changer,” Donn Kabiraj has devoted his multi-faceted professional life to helping entrepreneurs and their companies develop key marketing concepts to help them compete in the increasingly competitive global economy.
Even before launching his multi-national branding company Donn Corporation in 2001, the multi-faceted business strategy expert was making his mark on the increasingly connected global economy with high level ventures in the bulk water market.
He received recognition from the Chairman & CEO of PepsiCo (India) for his critical contributions as a pioneer towards the world debut of “Aquafina” (bulk-water). He was also a pioneer in establishing the Bubble-top concept in his native India through the brand “Hello” in 1995, when the bulk water segment hardly existed there.
Donn is also the recipient of the prestigious Lifetime Achievement Award from UWA which was conferred on him by Dr. Rakesh Mohan, Executive Director at the International Monetary Fund (IMF), Washington, D.C., USA and Professor of International Economics & Global Affairs in the Yale School of Management (USA).
Since its inception, Donn Corporation – with hubs in India, Dubai and Toronto – has assisted businesses from all over the world (including Middle-East, Europe, New Zealand, Africa and North America) in forming strategic alliances, acquiring joint venture partners, appointing suitable franchisees, launching franchise operations and distribution networks. Creating custom solutions to meet the needs of clients from diverse verticals, Donn and his team of expert strategists have launched new products and helped turn existing businesses around while working with several world renowned brands.
Keenly targeted on contributing to the larger socio-economic development of the whole world, and on a smaller scale, to the development of talented, ambitious individuals and their remarkable entrepreneurial endeavors, Donn since 2011 has focused Donn Corporation’s endeavors on the area of Leadership Branding. In addition to working with owners and Chief Executive Officers (CXOs) of small, medium and large businesses, he collaborates with politicians, doctors, musicians, authors, performing artists, architects, builders, yoga gurus and even princes of certain countries!
Under his umbrella, Donn Corporation in 2012 won the most esteemed Udyogshree Award from the Council for Industrial & Trade Development, India, for achieving “Excellence in Business Management & Strategy Planning”.
“Leadership Branding is all about positioning an individual on a leadership platform, and help them achieve their long term goals,” says Donn, an alumnus of Indian Institute of Management (IIM-Calcutta). “A company may have a certain established brand as an organization, but when people get to know its leader’s mission and personal story as to why he’s so passionate about his business, they can personally connect with him on an emotional level apart from normal business transactions and money. It’s not simply about what his company is contributing to its industry, or to the socioeconomic landscape of the world, but about what sets him apart individually.”
Author of innumerable papers and articles on diverse subjects ranging from “Women’s Liberation” to “Cybernetics,” Donn in 2012 became a bestselling author by joining noted business development expert Brian Tracy to write “The Secret To Winning Big”.
In his chapter “The S-Factor For Success – Speed Is The Name of the Game!”, Donn mentions a key achievement that drives his branding and marketing power for his clients: inventing the DNA-Compass™, a proprietary management tool that evolved after several years of management research. A foolproof direction finder that defines the natural agility of any company, it helps in guiding his clients to play on their strength – whether it is to increase their turnover or to turn around their company.
Donn is also the President and Chairman of the multi-platform media house, the DONN MEDIA. Primarily focused on leadership success & socioeconomic growth, DONN MEDIA helps successful people and thought-leaders from various fields to leave a legacy by authoring & publishing books, whitepapers, creating short films etc.
“By helping amplify the quality of my clients’ success,” he adds, “I can contribute hugely to the socio-economic development of the whole world. When it comes to our deliverables for Leadership Branding and International Franchise Solutions, our mantra remains, ‘Only the best is good enough.'”
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