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UnderwriteMe leverages Yellowfin technology to transform the life insurance industry

Yellowfin delivers front-end analytics and data visualisation to give UnderwriteMe customers the ability to understand and mine their own data

Yellowfin BI, the analytics company that provides better answers faster, today announced that UnderwriteMe, the largest supplier of automated underwriting systems in the UK and Ireland, has deployed Yellowfin technology to give insurers a new way to consume and serve up rich data services.

UnderwriteMe understood the challenges that insurers and intermediaries faced. They worked with key decision makers and potential customers to design an integrated suite of software that allows underwriters to rapidly create brand new rules, or amend rules to suit their own philosophy, interact fully with live cases, and create customised reports and dashboards with drill down capability for more detailed analyses.

As part of this suite, Yellowfin was selected as the front-end analytics and data visualisation tool. Yellowfin is a white-labelled, fully embedded solution which means that customers can apply its ‘plug-and-play’ capabilities and completely brand the reporting interface in line with their corporate palette. Furthermore, customers can create and schedule their own reports and maintain full auditability.

Rikus van der Merwe, Lead Consultant at UnderwriteMe, commented on Yellowfin’s solution: “The 7.4 release has a lot of new and innovative features which we and our customers will find very useful. Assisted Insights will mean that reports can be quickly generated so that underwriters can be pointed in the right direction and investigate further where necessary. Whereas the actuaries will make use of the integrations available like H2O.ai. That’s where I see the big benefits coming through”.

“Yellowfin offers some really beneficial plugins. The Google Analytics plugin has been an absolute life saver for us, as you can just drop that in and go. We consume analytics from all of our front-end tools. We also like the D3 JavaScript integration and we’re looking at using that for internal visualisations.”

UnderwriteMe is a feature rich platform that captures purchase data, on web or comparison sites, and augments it with statistically available data such as Mosaic and Google Analytics. All of this rich data flows into Yellowfin, primarily via ETL layers, and is populated into non-aggregated data marts. With Yellowfin seamlessly integrated into UnderwriteMe’s rules engine, it becomes incredibly easy for users to create their own reports, drill down into individual records, where required, and easily compare different business routes.

Rikus concluded: “We chose Yellowfin predominantly because of cost and fit to our environment – we are all Java developers. Our MI team wanted a tool that allowed us to have a view of the products our customers were consuming and put customers in control of creating their own reports. We wanted to ensure they could drill and mine their own data, rather than have them come back to us time and time again for support. Yellowfin has actually become part of our value proposition, the standard solution offers one read-only licence and a set of standardised reports, while the enhanced service offers a complete Yellowfin training package and the ability to mine your own data.”

Shawn Deegan, General Manager at Yellowfin EMEA said, “Our work with UnderwriteMe demonstrates the broad capabilities of our analytics software and its application for a huge range of use cases across many verticals. We are proud to have been part of such a successful project and to have helped UnderwriteMe leverage insurance data in a way that was unheard of in the industry previously.”