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Twitter blames Musk, weak ad market for drop in revenue
Global Banking & Finance Review®
Company
By Sheila Dang and Nivedita Balu
(Reuters) -Twitter Inc on Friday blamed its ongoing battle to close its $44-billion acquisition by Elon Musk and a weakening digital advertising market for a surprise fall in quarterly revenue and a net loss.
The results come as Twitter has sued Musk for dropping his offer to buy the company, and is now preparing for a legal showdown in a trial set to begin in October. The deal uncertainty has worried Twitter’s advertisers and caused chaos inside the company.
Advertising revenue rose just 2% to $1.08 billion, missing Wall Street expectations of $1.22 billion, according to Refinitiv IBES data.
Total second-quarter revenue, which also includes revenue from subscriptions, was $1.18 billion, compared with $1.19 billion a year earlier. Analysts were expecting $1.32 billion.
“Twitter is now in the unenviable position of convincing advertisers that its ad business is solid regardless of how its court battle with Musk ends, and its Q2 earnings show that the platform has its work cut it out for it to do that,” said Jasmine Enberg, principal analyst at research firm Insider Intelligence.
Twitter shares opened flat at $38.90 on Friday.
The company’s stock is dependent on the potential outcomes of the trial, and its financials are not moving the needle for investors, said Dan Ives, an analyst at Wedbush Securities.
Twitter said its net loss was $270 million, or 35 cents per share, versus a profit of $65.6 million, or 8 cents per share, a year earlier.
Its adjusted 8-cent loss missed expectations for a 14-cent adjusted profit.
Monetizable daily active users, a metric closely watched by investors that measures users who see advertising on Twitter, grew 16% to 237.8 million, but missed analyst expectations of 238.7 million.
The San Francisco-based company said bot and spam accounts represented fewer than 5% of users during the quarter, a figure it has repeated since 2013.
Musk has seized on the proportion of bot and spam accounts as his reason for backing out of the deal, accusing Twitter of withholding information on the true number of such accounts on the service.
Twitter said it would not provide financial guidance, issue a shareholder letter or hold an earnings conference call, citing the “pending acquisition” by Musk.
The company’s costs and expenses jumped 31%. Expenses related to the Musk deal totaled $33 million during the quarter, while severance-related costs were $19 million.
The social networking platform rescinded some job offers to new hires in May. Chief Executive Parag Agrawal previously told employees the company needed to cut costs.
Inflation pressures and fears of a recession this year have forced some advertisers to slash their marketing budgets.
On Thursday, Snapchat parent Snap Inc posted weak revenue growth and declined to make a forecast, citing “incredibly challenging” conditions as advertisers cut back on spending.
(Reporting by Nivedita Balu in Bengaluru and Sheila Dang in Dallas; Editing by Saumyadeb Chakrabarty and Nick Zieminski)
Advertising revenue is the income generated by a company through the sale of advertising space or time to advertisers. It is a key source of income for many media and digital platforms.
A net loss occurs when a company's total expenses exceed its total revenues during a specific period, resulting in a negative profit.
Monetizable daily active users (mDAUs) are the number of unique users who engage with a platform and can be monetized through advertising or subscriptions on a daily basis.
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is often measured by the Consumer Price Index (CPI).
A subscription model is a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.
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