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TO WIN THE NEXT BILLION, CRYPTO MUST FIRST WIN TRUST
Global Banking & Finance Review®
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After a turbulent few years, the crypto sector looks on the cusp of another period of boom. Yet, according to Anthony Yeung, Chief Commercial Officer at Coincover, the success of this next phase will hinge on embedding responsibility and accountability at its core.
After a turbulent few years, the crypto sector looks on the cusp of another period of boom. Yet, according to Anthony Yeung, Chief Commercial Officer at Coincover, the success of this next phase will hinge on embedding responsibility and accountability at its core.
A few years ago, the crypto sector found itself grappling with a profound image crisis. A series of high-profile scandals, widespread misconceptions about its place within the broader financial system, and a glaring absence of regulatory oversight led many to dismiss the space as a haven for tech-savvy opportunists peddling dubious tokens in a never-ending cycle of ‘get-rich-quick’ schemes.
Fast forward to 2025, and while some of that baggage lingers, public understanding of crypto and its underlying value has matured considerably. Endorsements from major governments, coupled with rising levels of institutional investment, have helped to temper concerns about crypto’s legitimacy and long-term role in the financial ecosystem. Nevertheless, questions around trust and transparency continue to cast a shadow over its progress.
A COLLECTIVE EFFORT
It’s clear that crypto remains a hotbed of innovation, much of it focused on attracting more individuals and businesses into the ecosystem. However, alongside the development of cutting-edge solutions, the sector must also dedicate time and effort to rebuilding and strengthening its public image. As we enter this next phase of growth, reinforcing trust and public confidence is just as vital as technological progress.
At CoinCover, we believe that tackling this trust deficit could be the key to unlocking the next billion users of cryptocurrency. Driving such a shift will require more than just our efforts. As an industry, crypto must urgently find more effective ways to tell its story showcasing not only its value but also its security. A collective, coordinated effort from stakeholders across the ecosystem is essential to reshape public perception and build lasting confidence.
THE PATH TO THE NEXT BILLION CRYPTO USERS
That sentiment is unlikely to raise eyebrows. From my experience, there’s broad agreement that crypto must do more to manage how it’s perceived by those outside the space. Yet, when it comes to charting a path forward, consensus becomes far more elusive. Chief among the contentious issues is the role of external regulation; a topic that continues to divide opinion across the sector and spark lively debate.
Unlike just a few years ago, when regulation in the crypto space was minimal, businesses today face a growing list of compliance demands. Moreover, expectations are mounting that regulatory oversight will only become more stringent in the months and years ahead. For many within the sector, this external scrutiny sits uneasily alongside the original ethos and mission of cryptocurrencies.
EVOLUTION, NOT REVOLUTION
Many crypto OGs acknowledge that the space was born out of a desire for decentralisation, autonomy, and freedom from traditional financial systems. Yet, as with many movements, that founding mission has evolved over time. Today, crypto no longer exists as a siloed alternative but is increasingly integrated into the broader financial ecosystem that supports the modern global economy.
While for some the merits of this evolution remain up for debate, its reality is undeniable. For those of us committed to broadening access to the benefits of cryptocurrency, this moment presents more opportunity than challenge. In terms of user access, the crypto space has reached heights few could have expected. The ideology that shaped the sector’s early days need not be discarded, but elements of it must evolve to reflect the times we live in.
RESPONSIBLE REGULATION
At present, regulation represents the key tension point between these two opposing worldviews. For some, external oversight undermines the very essence of crypto. For others, the wave of incoming compliance offers much-needed validation, a chance for the sector to shed its chequered reputation and re-emerge as a more trusted, credible, and accessible solution for the next billion global users.
As a long-time crypto enthusiast, I appreciate the merits of both sides of the debate. At the same time, I’m realistic enough to acknowledge that the genie is well and truly out of the bottle. There’s no turning back the clock on regulation - and perhaps nor should there be. While few within the sector would advocate for overly stringent measures, there is a clear and pressing need for measures to be introduced and upheld that incentivise good behaviour across the board.
UNLOCKING THE NEXT WAVE OF USERS
Embracing responsible compliance, and viewing its introduction as an opportunity rather than a threat would mark a positive step forward for the sector. Additionally, it would help initiate the much-needed process of reshaping crypto’s public image: one that reflects a commitment to accountability, long-term growth, and sustainable progress. It could prove crucial as the sector looks to unlock the next billion global users.
At CoinCover, we’re committed to helping shape the conversation around this issue. In the months ahead, we aim to engage openly with all sides of the debate; from regulators to crypto companies. By fostering dialogue across the ecosystem, we believe we can play a constructive role in helping the sector reach a more balanced, sustainable equilibrium — one that serves the interests of all stakeholders, and most importantly, its users.
For more information about CoinCover, please visit: https://www.coincover.com/
Author Bio
Anthony Yeung is the CCO at CoinCover, a UK-based digital asset protection provider. With over 15 years of fintech experience spanning payments, fraud prevention, anti-money laundering (AML) and cryptocurrency, Anthony has played a key role in driving innovation and growth across the UK, Europe and the Middle East.
Anthony has held senior leadership positions at publicly listed and venture capital-backed companies, including ACI Worldwide, Judopay and Elliptic. At CoinCover, he leads strategic initiatives to enhance security and trust in the digital asset ecosystem, working closely with industry stakeholders to implement protection measures against hacking, fraud and operational disruptions.
A recognised thought leader in the fintech and crypto sectors, Anthony frequently shares insights on advancing secure digital finance, regulatory developments and market trends. His expertise makes him a sought-after speaker and commentator in the industry.
Anthony Yeung
Chief Commercial Officer,Coincover,
Blockchain is a distributed ledger technology that records transactions across many computers in a way that ensures the security and transparency of the data.
Regulation in finance refers to the rules and laws that govern financial institutions and markets, aimed at protecting investors, maintaining fair markets, and ensuring financial stability.
Institutional investment involves large organizations, such as banks, insurance companies, and pension funds, investing substantial amounts of capital into various financial assets.
Trust in finance refers to the confidence that consumers and investors have in financial institutions and markets, which is crucial for the stability and growth of the financial ecosystem.
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