Advertising

Latest articles

Image for Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Top Stories

Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-p...

28th July, 2022

Image for Lumen’s latest report shows astonishing levels of attention achieved by in-game advertising
Top Stories

Lumen’s latest report shows astonishing levels of attention achieved by in-game advertising

Sponsored Feature Presented by Lumen The report reveals an average viewing time of 22 seconds for Di...

26th July, 2022

Image for VeraViews Included on IAB Global Vendor List
Top Stories

VeraViews Included on IAB Global Vendor List

Advertisement London, 21st July 2022 – Verasity, an adtech company that prevents invalid traffic acr...

21st July, 2022

Image for GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
Top Stories

GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities

JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited context...

19th July, 2022

Image for Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Top Stories

Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innova...

14th July, 2022

Image for Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Top Stories

Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study

The leader in the attention space uncovers the dynamic relationship between creative, context and at...

12th July, 2022

Image for Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters
Top Stories

Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters

Passendo enables real-time sponsored ad serving and improved relevance with its innovative product f...

5th July, 2022

Image for Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
Top Stories

Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracl...

5th July, 2022

Image for France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1
Top Stories

France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1

London, UK, 28th June, 2022: It’s been a busy start to the year for adtech vendor, Adnami, which tod...

28th June, 2022

Image for White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers
Technology

White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers

The cyber safety and intellectual property protection company will help the nation’s leading media a...

28th June, 2022

Image for Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
Business

Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets

The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow...

28th June, 2022

Image for Teads partners with Lumen Research to offer attention measurement to clients globally
Top Stories

Teads partners with Lumen Research to offer attention measurement to clients globally

This pioneering partnership breaks new ground by offering native reporting of all-important attentio...

23rd June, 2022