Business
Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
Sponsored Feature Presented by Cavai The integration will enable conversational programmatic buys at...
2nd August, 2022
Advertising
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Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-p...
28th July, 2022
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Lumen’s latest report shows astonishing levels of attention achieved by in-game advertising
Sponsored Feature Presented by Lumen The report reveals an average viewing time of 22 seconds for Di...
26th July, 2022
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VeraViews Included on IAB Global Vendor List
Advertisement London, 21st July 2022 – Verasity, an adtech company that prevents invalid traffic acr...
21st July, 2022
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GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited context...
19th July, 2022
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Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innova...
14th July, 2022
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Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
The leader in the attention space uncovers the dynamic relationship between creative, context and at...
12th July, 2022
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Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product f...
5th July, 2022
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Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracl...
5th July, 2022
Top Stories
France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1
London, UK, 28th June, 2022: It’s been a busy start to the year for adtech vendor, Adnami, which tod...
28th June, 2022
Technology
White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers
The cyber safety and intellectual property protection company will help the nation’s leading media a...
28th June, 2022
Business
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow...
28th June, 2022